
素人變巨星
Older generations may still remember when the elementary school assignment “My Aspiration” was nothing more than the story of great historical figures and the founding fathers of the nation.
老一輩的人可能還記得,小學寫作文題目「我的志願」,不外乎就是歷史偉人與開國先烈的故事。
aspiration(n.)志向、抱負=ambitionnothing more than僅僅;只不過是founding fathers開國元老;開國先烈
But if you ask children today what they want to be in the future, they may tell you that they want to become “internet celebrities”.
但問問現在的小孩,他們可能會告訴你,當「網紅」才是一生志願。
Andy Warhol once predicted: “In the future, everyone will be world-famous for 15 minutes,” but he underestimated just how strongly people would crave “fame”.
安迪沃荷曾預言:「未來每個人都能成名15分鐘」,但他小看了現代人對「成名」的癮頭有多大。
underestimate(v.)低估overestimate(v.)高估crave(v.)渴望;渴求
Online celebrities care more about increasing page views and the accompanying benefits than whether the content they upload is fair or impartial.
網紅們為了取得更多的瀏覽量與背後隨之而來的利益,上載內容是否符合公平正義,好像已不再在意。
page view(網站)頁面流覽impartial(adj.)公正的;無偏見的partial(adj.)偏袒的
After all, content that is sensational or that stirs up controversy garners more clicks, views and ultimately more money.
畢竟內容越煽腥色或越具爭議,點閱率跟營收也會越出色。
sensational(adj.)聳動的、引起轟動的stir up激起、煽動controversy(n.)爭議
Strong competition among various online platforms has given rise to numerous online celebrities, whose influence rivals that of idols and superstars and impacts how fans behave.
不同型態的網路平台百家爭鳴,造就了許多網紅,他們的影響力甚至直逼偶像巨星,舉止言論更成了粉絲們的行為指標。
competition(n.)競爭give rise to~造成;造就了rival(v.)可與…相媲美,比得上=matchthat=influence
However, “there’s a black sheep in every flock.”
然而,樹多必有枯枝,
black sheep敗類;害群之馬
Many of these online celebrities are not setting a good example. They may forgo the moral high ground and instigate conflicts among different parties in order to make money.
也有不少走偏了的案例,為了賺錢,他們不惜碰觸社會的道德底線,引起各方衝突。
set a good example以身作則forgo(v.)放棄claim the moral high ground自稱道德高尚;自我標榜比別人道德高尚instigate(v.)煽動;激起=provoke=stir up
Whether their followers read their posts out of curiosity or join the online debate out of a sense of justice, these internet celebrities only care about turning a profit.
不管人們是因為好奇使然點閱,或是正義感爆發群起指謫筆戰,對網紅而言,都只是他賺錢的方式而已。
Whether A or B不管是…還是…turn a profit賺錢;盈利
The phenomenon of internet celebrities still continues, but stopping a giant in its stride will come down to the independent judgment of the audiences.
網紅的現象仍持續著,但如何遏止歪風蔓延,就要靠閱聽人的自主判斷了。
phenomenon(n.)(單數型)現象phenomena(n.)(複數型)現象stride(n.)大步;闊步come down to歸結為,歸根結底在於