
線上銷售佔比提升
Inditex, the owner of Zara, will close around 1,200 retail stores around the world as part of the effort to “reinforce all of its brand’s e-commerce capabilities” during the Covid-19 pandemic.
Zara的母集團Inditex集團將關閉全球約1,200家零售店,作為因應新冠肺炎疫情,該集團「加強品牌電子商務行銷能力」的方針之一。
reinforce(v.)強化、加深=enhance=strengthenreinforcement(n.)強化commerce(n.)商業、交易capability(n.)能力、能耐、本領
Inditex is a Spanish multinational fashion group that operates more than 7,000 stores globally and also owns clothing brands such as Bershka, Pull & Bear and Oysho.
Inditex為西班牙跨國時尚集團,於全球經營超過7千家店,並同時持有Bershka、Pull & Bear及Oysho等服裝品牌。
multinational(adj.)跨國的multicultural(adj.)跨文化的operate(v.)營運、經營=runoperation(v.)營運、手術
It is one of the largest clothing retailers in the world that has been battered by the Covid-19 pandemic.
該集團全球最大服飾零售商之一,業績也受到疫情重創。
retailer(n.)零售商batter(n.)(v.)重擊=hit=strike(strike-struck-struck)
The company’s sales went down to 44% in the first quarter of the financial year.
Inditex的業績於本會計年度第一季下探至44%。
go down=drop=fall(一般)下滑;下跌plunge=plummet(v.)(急遽地)下滑;下跌=fall sharply=fall drasticallyquarter(n.)(三個月的)季financial(adj.)財務的、金融的financial year會計年度=fiscal year
It also reported a net loss of 409 million euros over the period, compared with a net profit of 736 million euros from a year earlier.
且第一季淨虧損達4億9百萬歐元,去年同期則賺得淨利7億3千6百萬歐元。
compared with or to sth. 相較於;與…相比profit(n.)(v.)獲利profitable(adj.)賺錢的=money-making
Analysts had predicted a net loss of 161 million euros for the fashion giant in the first quarter.
分析師預測該時尚巨頭於第一季將淨虧1億6千1百萬歐元。
analyst(n.)分析師fashion giant時尚巨頭=fashion tycoon
However, the group has noted a 50% surge in online sales during the first three months of the year, as Uniqlo, H&M as well as online-based clothing retailers Asos and Boohoo reportedly had been making profits online during the lockdown caused by the pandemic.
然而,該集團於今年前三個月的線上業績出現50%勁揚,據傳Uniqlo、H&M及線上服飾零售商Asos和Boohoo的線上業績,也在疫情封城期間傳出捷報。
surge(v.)(n.)遽增=a sharp increasereportedly(adv.)據傳地、據聞地lockdown(n.)封城
In light of its first quarter results, Inditex has made the decision to close between 13% and 16% of its total store network to boost the online presence of its brands.
有鑑於首季業績表現,Inditex決定關閉13%至16%的店面,以增進品牌在網路上的能見度。
in light of有鑑於;考量到=in view of=givenboost(v.)增強、提高=improve=increasepresence(n.)存在、出現、能見度(visibility)
The company says it will open 450 new stores equipped with the latest sales integration technology and absorb between 1,000 and 1,200 smaller-sized stores in the years 2020 and 2021.
Inditex表示將於2020年至2021年增開450間搭載有最新銷售整合技術的新店面,並關閉1,000至1,200家小型店面。
(which will be) equipped with…搭載…技術;有…裝備equip(v.)給…上裝備equipment(n.)裝備absorb(v.)(逐漸)吸收、合併
Those stores to be closed are mainly shops whose sales can be reclaimed in nearby stores and online.
關閉的店鎖定小型門市及業務可轉移到鄰近門市或網路商店的門市。
reclaim(v.)重拾、拿回=recaptureclaim(v.)聲稱、擁有、索取(賠償等)
The closures are expected to concentrate in Asia and Europe.
主要會集中在亞洲及歐洲。
closure(n.)關閉concentrate(v.)集中、專注
The number of Zara branches will fall to around 6,700 to 6,900, including 450 new stores from the current 7,412 after restructuring.
加上重整後新開幕的450家店舖後,Zara店舖會從目前的7,412家,降至約6,700至6,900家。
branch(n.)分支、分店restructuring(n.)重整=reorganizationstructure(n.)結構、組織
Inditex expects that with the move, its online sales will account for more than 25% of its total sales by 2022.
Inditex預期此舉將可在2022前將線上銷售佔比提升至逾25%。
move(n.)舉動account for占…比例