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What We Are Buying Is a Good Feeling: a Story-selling Vending Machine

我們買的是「爽」度,用販賣機售故事

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What We Are Buying Is a Good Feeling: a Story-selling Vending Machine
你的IG牆上也有這一張嗎?
Have you scrolled upon any bottles of hipster-looking drinks on your Instagram lately?
你的IG牆上是否也曾出現那一瓶瓶充滿文青味的瓶裝飲料?
scroll(v.)滑手機;瀏覽(網頁)hipster(n.)趕時髦的人、不從主流的青年、文青
A new trend of bottled drinks vending machine had come to college campuses and shopping districts, and all the young people were posting these pictures onto social media.
襲捲各大學校園及商圈的特色飲料販賣機,在年輕人的手機裡造成一股瘋傳的熱潮 。
trend(n.)趨勢
But one after another machines were built, only to have them taken apart. This trend is just like the “custard tart effect”.
但販賣機一台一台架起,卻又被拆掉,這個跟風現象就像蛋塔效應般。
only to RV結果卻…custard tart葡式蛋塔
Vending machines are not new technology, but the idea of bringing back old trends in a new way.
販賣機並不是一個新的技術,更像是隨著復古潮流換個姿態捲土重來。
By focusing on design more than the actual product itself and using stories to support the product image, it is not only a beverage but also something that sparks thoughts and ideas.
以設計向取代產品內容,以故事性包裝產品本身,一樣是飲料,但卻可激發更多想法和點子。
spark (v.)觸發、激勵、鼓舞
Using old technology in a new way allows trends like this to spread from one person to the whole world.
舊的技術、新的模式,讓這股風潮從一個人身上傳到全世界。
With the Internet, everyone could be following the trend before you know it.
靠著網路,不知不覺地每個人都跟上了這股風潮。
before you know it不知不覺地
After the trend died out, the vending machine went through a series of changes with its products to satisfy the needs of many people.
熱潮結束後,販賣機歷經一系列的產品改造,以滿足許多人的需求。
die out逐漸消失;滅絕
From mystery bags to yogurts, specialties to everyday essentials, these vending machines never fail to catch the eye of people on the streets of Taipei.
從福袋、優格,到地方特產和民生用品等無所不包的商品,販賣機總是能吸引走在台北街頭人們的目光。
mystery bags 福袋;驚喜包specialty(n.)(地方)特產never fail to RV一定;總是會
It’s common to see young people putting coins in and enjoying the surprise that comes out of the little hole of the vending machine.
常可見到年輕人掏著錢,享受商品自那小小的洞口滑出的驚喜。
This is something a normal vending machine can never do, and instead of selling beverages you can say it’s selling emotions.
這是一般販賣機永遠無法做到的,與其說是賣飲料,其實是在賣情緒。
instead of~反而;而不是
It’s not quenching your thirst, but fulfilling the desire in your heart.
與其說是解你的渴,倒不如說是滿足你內心的渴望。
quench(v.)解(渴);滿足(慾望)fulfill(v.)滿足、實現

📚 重點單字片語

vending machine
販賣機
scroll(v.)
滑手機;瀏覽(網頁)
hipster(n.)
趕時髦的人、不從主流的青年、文青
trend(n.)
趨勢
only to RV
結果卻…
custard tart
葡式蛋塔
spark (v.)
觸發、激勵、鼓舞
before you know it
不知不覺地
die out
逐漸消失;滅絕
mystery bags
福袋;驚喜包
specialty(n.)(
地方)特產
never fail to RV
一定;總是會
instead of~
反而;而不是
quench(v.)
解(渴);滿足(慾望)
fulfill(v.)
滿足、實現
🎧

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