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Turning Followers Into Customers

將粉絲轉化為顧客

播放內容:
Turning Followers Into Customers
反映在銷售數字
Dear Claire,
致克萊爾:
I wanted to get in touch before our meeting next week, so you can start brainstorming about specific products that might appeal to more of your company’s social media followers.
我想在下週開會前先跟你聯繫,這麼一來,你就可以開始發想什麼樣的商品比較能夠吸引貴司的社群追蹤者。
brainstorm(v.)集思廣益、腦力激盪、發想;(n.)靈感、妙計appeal to吸引interest(v.)引起興趣attract(v.)吸引
From the statistics in your 2022 year-end marketing report, it looks like your Instagram audience almost doubled in the last quarter. This is great news!
從你在2022年年終行銷報告中的統計數據來看,你們的IG受眾在上一季幾乎增加了一倍。這是個非常好的消息呢!
statistic(n.)統計數據或資料=statdouble(adj.)雙倍的;(v.)加一倍
However, now comes the hard part—we have to start working on turning these followers that recognize your brand into customers that are buying your brand’s products.
不過,難題來了,我們得開始將這些認識品牌的粉絲,轉化為會購買品牌商品的顧客。
recognize(v.)辨別、識別、認出brand recognition品牌再認
Therefore, I want you to decide which of your company’s newest products you want to highlight through your Instagram marketing efforts in the first quarter of 2023.
因此,我想請你判斷在2023年首季要透過IG行銷主打哪些最新商品。
highlight(v.)強調、凸顯
If this is done before our meeting, we can get to work right away on creating “hand-raiser” content for these products that will allow you to clearly identify followers who are interested in buying them.
若能在開會前作出決定,我們可馬上為這些商品打造「讓人一看就會想主動留言表示有興趣」的內容,讓你能清楚辨別有購買意願的粉絲。
hand-raiser(n.)舉手者
In order to make this step easier, I’ll prepare some successful examples of Instagram marketing posts to share with you at the meeting.
為了簡化步驟,我將準備一些成功的IG行銷文案,好在開會時跟你分享。
successful(adj.)成功的
Once this is done, we can focus on creating a strategy to start meaningful conversations with your targeted followers… that will result in sales!
一旦完成了上述任務,我們便可著重於制定策略,開始與目標粉絲展開有意義的對話,這將反映在銷售數字上呢!
result in造成、導致
If we both do our homework, I think we can easily accomplish these tasks next week when we meet.
若我們各司其職,我想我們可以在下週開會時輕鬆完成這些任務。
accomplish(v.)達成、實現accomplishment(n.)成就
Regards,
誠摯問候
Josh
喬許
Full Service Media
全方位服務媒體

📚 重點單字片語

turn A into B
將A變成B
brainstorm(v.)
集思廣益、腦力激盪、發想;(n.)靈感、妙計
appeal to
吸引
interest(v.)
引起興趣
attract(v.)
吸引
statistic(n.)
統計數據或資料=stat
double(adj.)
雙倍的;(v.)加一倍
recognize(v.)
辨別、識別、認出
brand recognition
品牌再認
highlight(v.)
強調、凸顯
hand-raiser(n.)
舉手者
successful(adj.)
成功的
result in
造成、導致
accomplish(v.)
達成、實現
accomplishment(n.)
成就
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