什麼都能宅配到府
Dear Newsletter Subscriber,
親愛的通訊報訂閱戶：
As part of our ongoing webinar series for Crowd Fun Marketing Newsletter subscribers, we want to start off 2023 with an interesting topic: trending consumer behaviors.
我們想以「熱門消費行為趨勢」這個有趣的主題來為2023年揭開序幕，作為Crowd Fun行銷公司通訊報訂閱戶專屬線上研討會系列的一環。
While this doesn’t pertain specifically to marketing, being familiar with consumers’ expectations as well as their changing behaviors can better inform your company’s decision-making in general.
儘管這跟行銷並無直接關聯，但了解顧客的期待以及他們不斷改變的行為，可為公司整體決策帶來正面的影響。
pertain to關於expectation(n.)期待、期盼live up to one’s expectation滿足或達到期待exceed one’s expectation超出期待fall short of one’s expectation未達到期待inform(v.)通知、影響
Our presenter for this webinar will be Consumer Behavior Analyst Dr. Clifford DeSmith, who is well-known for both his blog on consumer behavior and his involvement in writing reports for several industry-related publications.
本次線上研討會的主講人是消費行為分析師克里福德·德史密斯博士，他的部落格以消費行為為主題，撰寫的報告散見於各產業刊物，享有盛名。
publication(n.)出版(物)
The title of his presentation will be “Key Consumer Trends in 2023 and Beyond.”
本次簡報的主題為「2023年與未來的關鍵消費趨勢」。
In order to appeal to our diverse subscribers, Dr. DeSmith will be addressing the following topics that will help your business respond to the challenges posed by growing consumer trends:
為了吸引來自不同背景的訂閱戶，德史密斯博士將針對下列主題分享，幫助您的企業因應新興消費趨勢的挑戰：
appeal to吸引diverse(adj.)形形色色的、多元的diversity(n.)多樣性ethnic diversity民族多元性biodiversity(n.)生物多樣性address(v.)處理、應對
- Meeting consumers’ expectations for multiple payment options
- 滿足顧客對多元支付的期待
- Facing the “everything delivered” trend of home shopping
- 面對「什麼都能宅配到府」的在家購物趨勢
- Utilizing influencer marketing to better reach your target audience
- 利用網紅行銷觸及目標受眾
utilize(v.)利用、應用
- Increasing the visibility of your company’s ethics and sustainability
- 提高貴公司企業道德與永續發展理念的能見度
visibility(n.)能見度visible(adj.)看得見的
- Offering monthly subscription services to customers
- 為顧客提供每月訂閱服務
subscription(n.)訂閱
After the lecture, we will open the floor for questions about these topics.
研討會結束後，我們將開放給大家針對上述講題提問，
This is a rare opportunity for you to have your questions answered by such an esteemed guest.
屆時將由這位貴賓為您解答疑問，機會十分難得。
The time of the webinar will be Thursday, February 9 at 2:00 pm EST. As usual, it will be held on Google Meet.
線上研討會將於2月9日（週四）美國東部時間下午兩點舉行。按照往例，將會透過Google Meet進行。
RSVP to reserve your spot no later than Thursday, January 26.
請於1月26日（週四）以前回覆，以完成預約。
RSVP=please respond
For this specific webinar, we will also provide you with some selected readings before the lecture to give you some helpful background information.
我們也將在這場線上研討會開始前寄出精選閱讀清單，好提供您相關背景資料，期冀有所助益。
background information背景資料
Thanks again for being one of our subscribers!
再此感謝您成為我們的訂閱戶！
Take care,
祝安好
Shelly Jones
雪莉·瓊斯
Webinar Coordinator
線上研討會統籌
Crowd Fun Marketing
Crowd Fun行銷公司