建置整潔排版
More often than not, a business website is the first point of contact between the company and its clients.
很多時候，商業網站是公司與客戶之間首個聯絡點。
contact(n.)聯絡come into contact with sb.=跟某人有接觸
A website is a prime marketing opportunity, and every company should make the most of it.
網站是最佳的行銷機會，各家公司也應充分利用。
business opportunity=商機make the most of sth.=充分利用某物=get the most out of sth.
Consider the following points in order to create a visually appealing website that makes your business stand out.
參考下列要點打造一個吸睛的網站，讓您的公司與眾不同。
appealing(adj.)具有吸引力的stand out=出眾;醒目
Keep it simple, fresh and unique.
保持簡單、新穎與獨特。
Make sure to include the most essential information on your homepage, but don’t overload it; otherwise, it can be distracting or confusing to first-time visitors.
確保網站首頁包含必要資訊，但不要放上過多內容，否則會對首次造訪的訪客形成干擾或使其感到困惑。
essential(adj.)必要的overload(v.)(使)超載;負荷過重distracting(adj.)使人分心的
Make the website suitable for a variety of devices.
讓網站適於顯示在各種裝置上。
Traffic to your site can be from visitors using laptops, tablets or mobile phones.
網站流量可能來自使用筆電、平板或手機的訪客。
Avoid pages that only fit on large monitor sizes, and also avoid using complex features that may not be optimal on every device.
避免設計出只符合大尺寸螢幕的網頁，同時也要避免使用無法在所有裝置上正常顯示的複雜功能。
complex(adj.)構造複雜的;難懂的optimal(adj.)(optimum)最佳的;優化的
Have a well-structured site.
建置排版整潔的網站。
Those visiting the site will typically be looking for specific information.
訪客通常會搜尋特定資訊。
An organized site will present information in a clear and intuitive manner so that visitors can quickly skim through to find what they are looking for.
井然有序的網站會以清楚分明且合乎直覺的方式呈現資訊，以利訪客能迅速瀏覽頁面並找到他們想搜尋的資訊。
intuitive(adj.)直覺的skim(v.)大略看過
Maintain quality content.
持續提供優質內容。
People may feel unsettled when they see poorly written content and quickly leave the site, so don’t disregard the importance of quality writing.
人們在閱讀到劣質內容時會覺得觀感不佳並迅即離開網站，所以千萬不要忽視優質文字內容的重要性。
unsettled(adj.)不安的disregard(v.)無視;忽視
Keep the content relevant and updated with product information, business hours, price changes, and new articles to keep visitors engaged and active.
保持內容的關聯性並持續更新商品資訊、營業時間、價格變動以及新文章等，以便能持續引起訪客興趣並保持活躍。
relevant(adj.)有關聯的