零售商的邪惡計畫
We have all had the experience of impulsive shopping, perhaps it was when we were tired, and shopping provided a channel to relieve stress, or perhaps we saw a deal that was too good to say no to.
我們都有衝動購物的經驗，或許是當我們很累時，而購物提供一個舒壓的管道，又或是我們看到一個太划算而無法拒絕的優惠時。
impulsive (adj.)衝動的impulse (n.)衝動channel (n.)頻道、海峽、管道relieve (v.)緩解relief (n.)緩和,輕鬆
We often assume that we have control over every decision we make.
我們經常假設我們能控制每個我們做的決定。
assume (v.)假設、負起(責任)assume responsibility 負起責任have control over 能控制、支配……
However, the psychology of shopping would tell you otherwise.
然而，購物心理學會告訴你不是這樣的。
otherwise (adv.)不同地、除此之外You are amazing. Don’t let anyone tell you otherwise.
Consumer behavioral patterns are carefully studied and calculated by corporations to increase purchasing tendencies.
消費者行為模式被企業仔細地研究且計算過，以增加購買意願。
behavioral (adj.)行為的calculate (v.)計算miscalculate (v.)算錯calculator (n.)計算機corporation (n.)大公司、企業Microsoft Corporation 微軟公司tendency (n.)傾向have a tendency to V 有……的傾向
Just like you may have wondered why you have to walk to the very back of the store to get staple foods, or why chips are often plastered with “Buy-one-get-one-free” tags. It is all part of the plan.
就像你可能曾想過你為何必須要走到商店的最後面才能買到主食，或是為何洋芋片包裝上常貼滿買一送一的標籤。這都是在計畫中的。
staple foods主糧be plastered with 大量貼滿
Thankfully, there are a few things you can do to counteract the stores’ “evil plans” to make you buy things you do not need.
幸好，你可以做一些事來對抗商店讓你購買你不需要的東西的邪惡計畫。
counteract (v.)對抗evil (adj.)邪惡的常見使役動詞有make、let、have
The first thing you can do is to set a budget for every shopping trip and come up with a shopping list, and stick to it.
你可以做的第一件事情就是為每趟購物行程設定預算並列出購物清單，並只買上面的東西。
budget (n.)預算set a budget設定預算on a tight budget 預算吃緊stick to 依照、堅持
Also, try not to shop when you are tired, hungry, or upset.
另外，試著別在你很疲倦、飢餓或不高興時購物。
tired (adj.)疲倦=exhausted=worn out
Studies have shown that shopping makes people feel in control, and therefore, we are more likely to fall into the traps set by retailers when we are feeling low.
研究顯示購物會讓人覺得有控制權，因此，我們較有可能在心情沮喪時掉入由零售商所設下的陷阱。
studies have shown thatstudies have indicated thatresearch has found thatresearch has demonstrated thattrap (n.)陷阱set a trap 設陷阱feel low=feel down 心情低落