影片行銷夯！消費者買單的關鍵是？
Wendy and Kenny are coworkers. They are chatting.
溫蒂和肯尼是同事，他們正在聊天。
Wendy: Hi Kenny, is everything alright? You’ve spent two hours in front of the computer.
溫蒂：嗨，肯尼，一切都還好嗎？你已經在電腦前坐2個小時了。
Kenny: Yes, I’m fine. I’ve been editing a marketing video for our latest model of vacuum cleaner. It will probably take another 15 minutes.
肯尼：沒事，我很好。我一直編輯我們最新款吸塵器的行銷影片，大概再15分鐘就完成了。
marketing video行銷影片
Wendy: That’s great. It seems that our company has also jumped on the bandwagon. Now the landscape of content marketing has changed; many companies are using video content in their digital marketing strategies.
溫蒂：太棒了。似乎我們公司也趕上了熱潮。現在內容行銷的走向改變了，許多公司的數位行銷策略都使用了影片內容。
jump on the bandwagon趕流行;追上風潮landscape(n.)概況;景況;情況marketing strategy行銷策略
Kenny: Video marketing has become very popular in recent years.
肯尼：影片行銷在近年來變得十分受歡迎。
The figures are amazing. According to a survey, 90% of customers report that product videos help them make purchasing decisions, and 64% of customers say they are more likely to buy a product online after watching a video about it.
相關數據很驚人，根據調查，90％的顧客表示產品影片能幫助他們決定是否購買，64％的顧客說他們在看完產品影片後，在線上購買該商品的可能性會提高。
purchase(v.)購買
Wendy: Wow. That’s why we are now focusing on video marketing. So what did you include in the video? I guess it must be short and to the point; otherwise, the viewers wouldn’t want to finish it?
溫蒂：哇，這就為什麼我們現在聚焦在影片行銷上。所以你在影片裡面包含了什麼素材？我猜影片要短而且必須切中要點，否則觀眾不會想看完影片？
to the point切中要點otherwise(adv.)否則的話
Kenny: Yes, apart from that, the video also has to be eye-catching in the first 10 seconds, or the viewers will click away from the video.
肯尼：是的，除了這一點之外，影片的前10秒也要夠吸睛，否則觀眾會想關掉影片。
apart from~除了…之外，還有…eye-catching(adj.)吸睛的;引人注目的=attention-grabbing=attractive
So I tried to spark the audience’s curiosity by using a teaser to hook their attention right away.
所以一開始我試著賣關子引起觀眾的好奇心，馬上就吸引到他們的注意。
spark(v.)引起;激發teaser(n.) 前導廣告、賣關子
The content is then centered around the value the product will provide for the customer and also appeals to their needs and desires.
接著影片的內容圍繞在產品會為顧客創造的價值，並引起觀眾的共鳴。
be centered around~圍繞著=center on=revolve aroundappeal to~吸引;引起共鳴
Wendy: Sounds like you’ve got all the essential elements for successful video marketing. Are you going to put the video on our company’s website?
essential(adj.)必要的;不可或缺的=indispensable
Kenny: Yes. The video will also be uploaded to YouTube and shared on Facebook and Instagram. We hope to get as many shares as possible.
溫蒂：聽起來你已經囊括了所有成功影片行銷的必備元素。你會把影片放在公司網站上嗎？
as many…as possible盡可能多一些…