最黑暗的避風港
There are a lot of known advertising strategies used by brands to make people notice their products, and one of the most effective strategies is storytelling.
品牌使用很多已知的廣告技巧來讓人們注意到他們的商品，而其中最有效的策略就是說故事。
effective (adj.)有效的an effective method 一個有效的方法ineffective (adj.)無效的efficient (adj.)有效率的
This probably does not come as a surprise to us because humans have been telling stories forever, and our brains have evolved to love them.
這對我們來說應該不意外，因為人類從很久以前就開始說故事，我們的腦袋也跟著演化愛上故事。
come as a surprise 令人感到驚訝evolve (v.)使進化、使演變evolution (n.)演化the theory of evolution 演化論
Most advertising companies know that it is not enough to convince people that they need the product. They have to come up with a narrative that consumers can relate to.
大部分的廣告商知道光是說服人們他們需要那個產品是不夠的，他們必須要想出消費者可以感同身受的故事才行。
convince (v.)說服relate to 可以產生共鳴、感同身受
One particular brand that aces the art of storytelling is Disney.
其中一個特別精通說故事的品牌正是迪士尼。
ace (v.)在某方面表現出色
In one of its ads for Disneyland Paris we see how a seemingly simple story could accurately depict the image that defines the brand: It was a heartwarming tale of a little duckling who stumbled upon a Donald Duck comic book.
在巴黎迪士尼的其中一個廣告中我們見識到一個看似簡單的故事如何精確地描繪出定義該品牌的形象：在那個溫暖人心的故事中，一隻小鴨偶然發現一本唐老鴨的漫畫書。
depict (v.)描述depict A as B 將A描述成Bheartwarming (adj.)暖心的stumble upon 偶然發現
He becomes obsessed with his new hero instantly.
他立刻對他的新英雄著迷。
become obsessed with sth. 對什麼東西著迷instantly (adv.)立即地instant (adj.)立即的 instant noodles 泡麵 instant coffee 即溶咖啡
But as bad weather is approaching, the duckling has no choice but to leave his comic book behind and leaves with his family.
但因為壞天氣即將到來，小鴨只好丟下他的漫畫書並跟著他的家人離開。
approach (v.)接近(n.)方法have no choice but to V 別無選擇，只好……leave (v.)遺留、離開
After a cold and wet night, the family arrive unexpectedly at Disney Paris, where Donald Duck greets them with a warm smile.
在經過又冷又濕的一晚後，他們一家意外地來到巴黎迪士尼，而唐老鴨就在那裡戴著微笑迎接他們。
greet (v.)迎接、打招呼greeting (n.)問候a greeting card 賀卡
The ad sends out the message that Disneyland is your shelter in your darkest hour.
這則廣告傳達出這樣的訊息：迪士尼在你最黑暗的時期會是你的避風港。
shelter (n.)避風港、庇護所homeless shelter 遊民收容所animal shelter 動物收容所