博裕入股60％
Starbucks is reshaping its China strategy by selling a 60 percent stake in its operations to Boyu Capital, a Hong Kong–based private equity firm.
星巴克正重新調整其在中國的經營策略，將60%的業務股權出售給總部位於香港的私募股權公司博裕資本。
reshape(v.)重塑、改變～的結構、方向或形式stake(n.)股權、股份private equity firm私募股權公司
The deal, valued at around $4 billion, is one of the largest sales of a China unit by a global consumer brand in recent years.
這項價值約40億美元的交易，是近年來全球消費品牌在中國進行的最大規模股權出售之一。
be valued at…被估值為～
Starbucks will keep 40 percent ownership and continue to license its brand and intellectual property.
星巴克將保留40%的持股，並繼續授權其品牌與智慧財產權。
ownership(n.)擁有、所有權、持股狀態license(v.)授權intellectual property智慧財產(權)=IP
The move highlights the Seattle-based company’s effort to regain momentum in its second-largest market.
這項舉動顯示出這家西雅圖企業試圖在其全球第二大市場重新取得成長動能。
highlight(v.)突顯=underscore=underlinemomentum(n.)(物理學)動量、成長動能、發展勢頭gain momentum獲得動力、勢頭增強lose momentum動力減弱、勢頭下滑
Since entering China in 1999, Starbucks has been central to developing the nation’s modern coffee culture.
自從1999年進入中國市場以來，星巴克在塑造中國現代咖啡文化方面一直扮演著關鍵角色。
since(prep.)自從central(adj.)核心的、關鍵的、起主要作用的=key=crucial
But in recent years, it has struggled to keep its lead.
然而近年來，公司在中國的領先地位受到挑戰。
struggle to VR艱難地嘗試做⋯⋯keep its lead保持領先
Pandemic restrictions, slower economic growth, and fierce competition from local chains like Luckin Coffee and Cotti Coffee have sharply reduced its market share — from 34 percent in 2019 to only 14 percent last year.
疫情封控、經濟成長放緩，以及來自瑞幸咖啡與庫迪咖啡等本土品牌的激烈競爭，使其市佔率大幅下滑——從2019年的34%下降至去年僅14%。
fierce(adj.)激烈的=intense=cut-throat
Many domestic rivals now sell drinks at less than one-third of Starbucks’ prices, forcing the company to lower some prices and create more localized beverages to stay competitive.
許多本地對手的飲品售價僅為星巴克的三分之一不到，迫使星巴克調降部分價格，並推出更多在地化飲品以維持競爭力。
rival(n.)敵手、競爭對手=competitor=opponent
Under the new partnership, Boyu Capital will use its local knowledge and networks to expand Starbucks’ reach beyond top-tier cities, aiming to tap into smaller markets with rising middle-class demand.
在新的合作架構下，博裕資本將運用其本地經驗與人脈網絡，協助星巴克將業務拓展到一線城市以外、具有中產階級消費潛力的市場。
top-tier cities一線城市tier(n.)層級、等級tap into打入、進入
Both sides plan to grow the number of stores from 8,000 to 20,000 in the next few years — a scale that would exceed Starbucks’ North American presence.
雙方計畫在未來幾年內，將門市數量從8,000家增加至20,000家，規模將超越星巴克目前在北美的據點。
presence(n.)存在、業務覆蓋範圍
CEO Brian Niccol said the partnership will help boost efficiency and support faster expansion across China.
星巴克執行長尼科表示，這項合作可望提升營運效率，並加速公司在中國的擴張腳步。
The deal reflects a wider trend among multinational corporations adapting to China’s changing business climate.
這筆交易反映出跨國企業為了因應中國商業環境變化而採取更靈活的策略。
adapt to sth.調整以適應～=adjust to sth.climate(n.)(商業)環境、氛圍=business environment, market conditions
Companies like McDonald’s have made similar moves, selling stakes to local investors to improve flexibility and resilience.
像是麥當勞早在2017年就採取類似做法，將中國業務的大部分股權出售給本地投資者，以提升營運彈性與市場韌性。
flexibility(n.)靈活性resilience(n.)韌性、抗壓能力
Analysts say such strategies show how global brands must now rely more on local expertise to survive in a tougher market.
分析師指出，這樣的合作顯示全球品牌如今必須更依賴本地經驗，才能在競爭更激烈的中國市場中立足。
expertise(n.)專業知識、專長tough(adj.)艱難的、具挑戰性的