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Social Responsibility Marketing

社會責任行銷

播放內容:
Social Responsibility Marketing
綠色點子
Dear Eco-friendly Business,
致重視環保的企業:
From reading your company factsheet, we have a good idea that you not only care about your customers, but you also care a great deal about the environment.
在閱讀了貴公司的簡介後,我們了解到您不僅對顧客關懷備至,而且也對環境十分重視。
not only…but also不但~而且a great deal大量
We are contacting you because our marketing firm, Green Ideas, specializes in helping businesses like yours reach customers who share your outlook.
綠色點子行銷公司專為像您這樣的企業觸及想法一致的客群,因此致函聯繫。
specialize in專精於outlook(n.)前景、展望、觀點、看法economic outlook經濟前景professional outlook職涯前途
One of the fastest growing marketing trends is called social responsibility marketing.
其中一股成長最迅速的行銷趨勢稱為社會責任行銷。
It goes beyond simply promoting products, focusing instead on presenting a brand’s concern for their community and the world around them to potential customers, who, in turn, place a greater value on supporting businesses that care.
其不再單純宣傳商品,而是著重於向注重支持環保企業的潛在顧客,傳達品牌對社區與週遭環境的關懷。
concern(n.)關切(的事情)、重要的事、憂慮safety concern安全疑慮privacy concern隱私疑慮
By promoting your corporate social responsibility (CSR), you will be marketing your ethical choices directly to consumers.
透過推廣企業社會責任,貴司將直接向消費者行銷您選擇合乎道德的做法。
ethical(adj.)倫理的、道德的unethical(adj.)不道德的ethic(n.)行為準則、倫理、道德規範work ethic職業道德ethical vegan道德純素食主義者
In fact, a recent survey found that 40% of respondents chose brands based on their eco-friendly practices, with 38% even willing to pay extra to support companies that care!
事實上,最近的一項調查發現,四成的受訪者選擇品牌的依據為企業是否採取環保做法,甚至有38%的人願意多付費支持重視環保的企業呢!
respondent(n.)回應(覆)者practice(n.)做法、常規、慣例
Green Ideas can help you put your best foot forward, showing your commitment to sustainability and helping your brand to stand out from the crowd!
綠色點子可幫助您全力展現您致力於與環境永續共存的決心,並讓您的品牌與眾不同!
commitment to sth.致力於某事、投身於某事stand out出眾
If you’re interested in hearing more about our marketing strategies, please let us know and we’ll set up a free consultation for you with one of our specialists.
若您有意了解更多關於行銷策略的詳情,請再告知我們,我們將安排您與專員進行免費諮詢。
consultation(n.)諮詢
Thanks for your time!
感謝您撥冗閱讀!
Take care,
祝安
Mike Steck
麥克·史德克
Marketing Outreach
行銷外展服務
Green Ideas Marketing
綠色點子行銷公司

📚 重點單字片語

not only…but also
不但~而且
a great deal
大量
specialize in
專精於
outlook(n.)
前景、展望、觀點、看法
economic outlook
經濟前景
professional outlook
職涯前途
concern(n.)
關切(的事情)、重要的事、憂慮
safety concern
安全疑慮
privacy concern
隱私疑慮
ethical(adj.)
倫理的、道德的
unethical(adj.)
不道德的
ethic(n.)
行為準則、倫理、道德規範
work ethic
職業道德
ethical vegan
道德純素食主義者
respondent(n.)
回應(覆)者
practice(n.)
做法、常規、慣例
commitment to sth.
致力於某事、投身於某事
stand out
出眾
consultation(n.)
諮詢
🎧

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