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Smartphone Shipments Experience Largest-Ever Single-Quarter Decline in 2022

智慧型手機出貨量創新低

播放內容:
Smartphone Shipments Experience Largest-Ever Single-Quarter Decline in 2022
2022年減少11%
Global shipments of smartphones experienced an 18.3% year-over-year decrease in the fourth quarter of 2022—falling to 300.3 million and marking the largest-ever single-quarter decline.
全球智慧型手機出貨量在2022年第四季同比下降了18.3%,跌至3.003億台,創下單季最大減幅。
year-over-year(adj.)(adv.)(year-on-year)跟去年同期相比
In fact, due to economic uncertainties, soft consumer demand and inflation, this is the first time a holiday quarter came in lower than the previous quarter, according to US-based market research firm IDC.
事實上,根據美國市調機構IDC,受經濟不確定性、消費者需求疲弱與通貨膨脹影響,這是首次出現假日季度出貨量低於上一季的情形。
uncertainty(n.)不確定性political uncertainty政治不確定性deflation(n.)通貨緊縮
With the lowest annual shipment total since 2013—1.21 billion smartphones—all of the top smartphone makers in the world were affected in 2022.
2022年全年總出貨量創下自2013年以來的最低紀錄(僅12.1億台智慧型手機),全球智慧型手機巨頭皆受到了影響。
Apple, which maintained its number one position with a 24.1% market share, experienced a 14.9% year-on-year decline in 2022’s fourth quarter, only shipping 72.3 million iPhones.
蘋果雖以24.1%的市佔率穩坐第一寶座,但該公司在2022年第四季的出貨量同比減少了14.9%,僅出貨了7,230萬台iPhone。
market share市佔率
This came despite Apple’s release of the new iPhone 14, and potentially as a result of supply chain issues “after the world’s biggest iPhone manufacturing plant in Zhengzhou, China, was hit with a COVID outbreak and worker protests” in December.
儘管蘋果發表了新的iPhone 14,卻也難逃一劫,加上由於12月「在中國鄭州全球最大的iPhone製造廠受新冠疫情爆發與員工群起抗議之衝擊之後」,其後續引起的供應鏈問題可能也造成出貨量減少。
supply chain issue供應鏈問題
The other top smartphone makers, Samsung, at number two, and Xiaomi, at number three, also saw year-on-year shipment declines of 15.6% and 26.3% respectively during the fourth quarter of 2022.
另外兩家智慧型手機巨頭(位居第二的三星與名列第三的小米)在2022年第四季的出貨量跟去年同期相比,也分別減少了15.6%及26.3%。
respectively(adv.)分別地、各自地
Samsung refrained from releasing a new flagship smartphone during the quarter; instead, likely waiting until early 2023 to launch it.
三星避開不在第四季發表新的旗艦手機,反而有可能等到2023年年初才推出。
refrain from避免、忍住、節制launch(v.)推出(新服務或產品)launch a rocket or missile發射火箭或導彈launch a petition發起連署launch an attack發動攻擊
Although the number of devices shipped does not equate to sales, it is an indicator used to measure demand.
儘管手機出貨量不等同於銷售量,但這是個用來衡量需求量的指標。
equate to相當於、等於be equal to等同於indicator(n.)指標key performance indicator關鍵績效指標
Following the dramatic drop in shipments in the final quarter of 2022 and the overall 11% decline for the year, IDC predicts that vendors will exercise caution “before taking on excess inventory” in 2023 due to uncertain consumer demand.
2022年第四季出貨量銳減,全年整體減少了11%,IDC預測零售商會在2023年審慎評估後才「積壓庫存」,因為消費者需求仍存在不確定性。
exercise(v.)行使exercise a right行使權利exercise a veto行使否決權exercise authority行使權力excess(adj.)過剩的、過度的、過量的

📚 重點單字片語

shipment(n.)
出貨量
year-over-year(adj.)(adv.)(year-on-year)
跟去年同期相比
uncertainty(n.)
不確定性
political uncertainty
政治不確定性
deflation(n.)
通貨緊縮
market share
市佔率
supply chain issue
供應鏈問題
respectively(adv.)
分別地、各自地
refrain from
避免、忍住、節制
launch(v.)
推出(新服務或產品)
launch a rocket or missile
發射火箭或導彈
launch a petition
發起連署
launch an attack
發動攻擊
equate to
相當於、等於
be equal to
等同於
indicator(n.)
指標
key performance indicator
關鍵績效指標
exercise(v.)
行使
exercise a right
行使權利
exercise a veto
行使否決權
exercise authority
行使權力
excess(adj.)
過剩的、過度的、過量的
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