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Quarterly Marketing Plan Ideas for Hotel

飯店Q2行銷企劃

播放內容:
Quarterly Marketing Plan Ideas for Hotel
提案轉為企劃書
Dear Colleagues,
各位同仁,
After our meeting this morning, I have proceeded to organize the marketing ideas for our company in the second quarter.
今早會議後,我整理出我們公司第二季的行銷構想,
proceed to~(做完某事後)接著做
I would like each of you to focus on the ideas you provided and complete your marketing plans, which are to be emailed to me before next Monday.
也請每一個人針對自己所提的想法,寫成企劃書後於下週一前寄電子郵件給我,
complete(v.)完成(adj.)完整的
I will need to submit them to the general manager as I’ll be giving him a briefing.
我將轉呈給總經理並向他做簡報說明。
submit(v.)(正式)繳交;成交=send in=hand inbriefing(n.)簡報=presentation
1. Cross-Industry Cooperation: The planning department will send personnel to visit various major Chinese travel website companies to discuss cooperation.
1. 異業合作:由企劃部門派員出訪至中國各大旅遊網站洽談合作,
cross-industry cooperation異業合作personnel(n.)(公司、組織或軍隊的)全體人員;員工;職員
The project will use NT$300,000 of the budget (including marketing and operation expenses).
企劃部門將動用30萬的預算(包含行銷與營運費用),做為出訪之業務人員花費使用。
budget(n.)預算operation expenses營運費用
2. Special Offers: All the sales performance from Internet reservations will belong to the Internet planning department in order to improve overall morale.
2. 特價優惠:所有從網路上預訂的業績,皆歸屬於網路企劃課以激勵整體士氣。
reserve(v.)預訂reservation(n.)預訂belong to~屬於morale(n.)士氣
3. Contacting Old Customers: In coordination with the new catering department and new vendors, customer service representatives will call old customers and invite them to return.
3. 舊客戶電訪:配合本公司新的餐飲部門與新廠商進駐,請客服人員電話拜訪邀請客戶回籠,
in coordination with~=working together with~與…合作vendor(n.)廠商customer service representatives客服代表
A 10% discount will be offered to returning customers.
並給予九折消費優待。
4. VIP Membership: A proposal for exclusive services and benefits for platinum and gold card VIP customers will be drafted, and it will be sent to priority customers.
4. VIP會員制度:擬訂白金卡、金卡之VIP會員獨享服務與優惠制度,並寄送給優先客戶群。
membership(n.)會員資格exclusive(adj.)獨家的、專用的、獨享的platinum(n.)白金draft(n.)草案;草稿;草圖(v.)起草(文件、計劃等)=draw up
5. Accommodation Discounts: “30% off” discounts will be offered on weekdays in the second quarter; the relevant content will be planned by the marketing and reservations departments.
5. 住宿優惠:第二季平日住宿將給予七折優惠,相關內容將由行銷部與住房部共同規劃。
accommodation(n.)住宿relevant(adj.)相關的
All personnel responsible for the above items are expected to prepare relevant data as soon as possible, in order to achieve maximum marketing effect.
請各負責人員確實將相關資料整理好並即早完成,以利掌握行銷時效。
(who are) responsible for…負責= in charge of~as soon as possible=ASAP盡快地in order to RV為了=so as to RV
Catherine Ho
何凱琳
Marketing Manager
行銷部經理

📚 重點單字片語

quarterly(adj.)
一年四次的;每季度(進行或製作)的
quarter(n.)
a quarterly magazine
季刊
marketing(n.)
行銷
proceed to~(
做完某事後)接著做
complete(v.)
完成(adj.)完整的
submit(v.)(
正式)繳交;成交=send in=hand in
briefing(n.)
簡報=presentation
cross-industry cooperation
異業合作
personnel(n.)(
公司、組織或軍隊的)全體人員;員工;職員
budget(n.)
預算
operation expenses
營運費用
reserve(v.)
預訂
reservation(n.)
預訂
belong to~
屬於
morale(n.)
士氣
in coordination with~=working together with~
與…合作
vendor(n.)
廠商
customer service representatives
客服代表
membership(n.)
會員資格
exclusive(adj.)
獨家的、專用的、獨享的
platinum(n.)
白金
draft(n.)
草案;草稿;草圖(v.)起草(文件、計劃等)=draw up
accommodation(n.)
住宿
relevant(adj.)
相關的
(who are) responsible for…
負責= in charge of~
as soon as possible=ASAP
盡快地
in order to RV
為了=so as to RV
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