聽眾轉為顧客
Attention media marketers!
媒體行銷人員看過來！
Are you looking for ways to integrate more technology into your B2C marketing strategies?
您是否在尋找整合科技與B2C行銷策略的方法？
integrate A into B將A整合至Bincorporate A into B將A納入B之中
You must already know about the great benefits of using video to reach new customers, but did you know that podcasting is also a growing trend in B2C marketing?
您肯定已經了解利用影片觸及新顧客的種種好處，但您知道播客在B2C行銷上是一股不斷增長的趨勢嗎？
advantage(n.)好處、優點=merittrend(n.)趨勢be on an upward trend呈向上的趨勢be on a downward trend呈向下的趨勢trendy(adj.)時髦的
It’s true! Statistics from a recent study show that 34.7% of marketers who use podcasts have found it to be one of their most effective strategies to reach new customers.
這千真萬確啊！最近的研究統計顯示，34.7％使用播客的行銷人員都認為播客是觸及新顧客最有效的策略之一。
effective(adj.)有效的ineffective(adj.)無效的
With 57% of Americans reporting that they have listened to a podcast, promoting your brand with audio content is a great way to expand your customer base.
有57％的美國人表示他們收聽過播客，透過有聲內容宣傳您的品牌是拓展客群的絕佳方法。
promote(v.)推廣、宣傳promotion(n.)升職、促銷expand customer base拓展客群
At Full Service Media, we have been helping companies like yours develop marketing plans that utilize the newest media channels for effectively promoting your brand.
全方位服務媒體長期幫助如貴司的企業研擬行銷方案，利用最新的媒體管道有效宣傳品牌。
utilize(v.)利用、應用
Sure, listening to podcasts is a popular pastime for many people.
當然，收聽播客是受到許多人歡迎的消遣活動。
pastime(n.)消遣、娛樂
For businesses, however, podcasting has a ton of great benefits — it can help you introduce your brand, build brand awareness and even boost sales through engaging your listeners.
不過，對企業而言，播客可是有著許多優點，透過吸引聽眾，可幫助您介紹品牌故事，建立品牌知名度，甚至提升業績。
brand awareness品牌知名度brand spirit品牌精神brand value品牌價值
If you’d like to learn more about how Full Service Media can help you turn listeners into customers, please get in touch with us to schedule a free consultation with one of our podcast marketing specialists!
若您想深入瞭解全方位服務媒體可如何幫助您將聽眾轉化為顧客，請聯繫我們，好讓我們安排您與播客行銷專員進行免費諮詢。
get in touch聯繫、聯絡consultation(n.)諮詢consult(v.)諮詢
Take care,
祝安
Allie Carter
艾莉·卡特
Marketing Team
行銷團隊
Full Service Media
全方位服務媒體