為品牌注入新活力
Angela Ahrendts, the Senior Vice President of Retail at Apple Inc., may not have taken a typical path into the top of Silicon Valley.
蘋果零售部門執行副總裁安琪拉．阿倫茲並非典型的矽谷頂尖人物。
the Senior Vice President of Retail蘋果零售部門執行副總裁
She had no experience working in the tech industry when she joined Apple in 2014. But four years down the line, she has become one of the highest paid figures in the business — her annual salary is twice that of Apple CEO Tim Cook.
2014年，當她加入蘋果公司時，她沒有在科技行業工作的經驗。但在四年後，她已經成為矽谷科技業收入最高的人之一，她的年薪是蘋果執行長庫克的兩倍。
down the line 之後;未來;一段時間後
Born and raised in New Palestine, Indiana, Ahrendts had her eyes set on making it big in fashion from an early age.
阿倫茲在印第安納州的新巴勒斯坦出生長大，從小就立志在時尚圈功成名就。
have her eyes set on~著眼於;以…為目標make it big 功成名就;飛黃騰達
In 2006, she became CEO of Burberry, a British luxury fashion house, where over the course of eight years she quickly reversed a general decline in the brand’s prestige, diversified designs, and grew the company’s value from 2 billion to over 7 billion pounds.
2006年，她成為英國高級時裝品牌Burberry的執行長，在八年的時間裡，她迅速扭轉了品牌頹勢，推動設計多元化，並將公司市值從20億英鎊拉高到70多億英鎊。
reverse(v.)扭轉;逆轉;徹底改變、推翻decline(n.)衰退;頹勢diversify(v.)使~多樣化、(使)多元化經營
Ahrendts is widely credited with breathing new life into the heritage brand, and her success at Burberry had a lot to do with why Apple is so taken with her.
阿倫茲為傳統品牌注入新的活力，她在Burberry的成功與蘋果公司為何如此看好她有很大關係。
be credited with~被認為有某成就、因～受到讚揚Credited with…=While she was credited with…breathe new life into~為…注入新生命;為…注入活力be taken with~為…著迷;迷戀=be smitten with~=be enamored with~
As CEO she digitized the London fashion house by increasing the company’s focus on social media and digital marketing, and reportedly told her employees they should spend at least 30% of every day on Facebook and Twitter.
她在Burberry擔任執行長期間，以社交媒體和數位行銷為公司的發展重點，據說她曾告訴員工，每天至少花30％的時間在臉書和推特上。
digitize(v.)使..數位化digital marketing數位行銷reportedly(adv.)據稱;據說
What’s more, she mixed fashion together with technology.
此外，她將時尚與科技結合再一起。
What’s more此外=Furthermore=Moreover
In 2013, she helped in the launch of iPhone 5S by filming one of Burberry’s catwalk shows using only the Apple camera phone.
2013年，蘋果推出 iPhone 5S時，阿倫茲就與蘋果合作，用這款手機直播倫敦時裝發表會。
launch(n.)(v.)(新產品、服務)推出、發行catwalk(n.)伸展台
Finally, she knows how to make an innovative shopping experience.
最後，她知道如何打造創新的購物體驗。
innovative(adj.)創新的、革新的、新穎的creative(adj.)有創意的
In London, she created one of the most technologically advanced fashion shops in the world.
在倫敦，她創建了世界上最先進的時裝店。
advanced(adj.)進步的;先進的
The Regent Street outlet features mirrors that transform into screens when triggered by microchips hidden in Burberry garments.
Burberry倫敦攝政街分店的鏡子，在被隱藏在服裝內的晶片觸動時，會變成屏幕，
feature(v.)以…為特色、號召transform into~變成…=turn into~trigger(v.)引發、引起、觸發、觸動garment(n.)(一件)衣服=a piece of clothing
Consumers trying on a piece of clothing are able to watch footage showing how the garment was made, as well as footage from the catwalk where it was launched on.
試穿衣服的顧客能看到影片，展示服裝製作過程，以及模特兒在伸展台上走秀的影像。
footage(n.)影片;片段 =clip