在乎社經地位客源
The Target Market
目標市場
Our new sneakers will be targeted at adult males aged 20 to 35 - active and fashion-conscious young men with an average income of US$48,000 per year.
本公司的新款運動鞋將鎖定年齡介於20至35歲的成年男性：這個年齡層的男性活躍且對時尚有敏感度，他們一年的平均收入約為48,000美元。
target(n.)目標;靶(v.)以…為目標;鎖定
Our key demographic is ambitious, goal-oriented, and highly conscious of social status and image, which in terms of apparel means exhibiting a strong sense of unique personal style.
服飾意味著展現鮮明獨特的個人風格，從這點來看，我們的主要客源會是一群有抱負、以目標為導向且在乎社經地位與形象的群體。
demographic(adj.)人口學相關的(n.)族群in terms of=從~來看
Promotional Mix
綜合行銷策略
Product Strategy: All brands currently saturating the market have one thing in common - an easily recognizable logo that has become synonymous with the brand name itself, even if the word itself is absent from the brand’s apparel.
產品策略：所有品牌霸主都有一個共同點，即擁有易於辨識的標誌；即使標誌文字沒有出現在該品牌的服飾上，這些標誌也已然等同於品牌本身。
saturate(v.)使…飽和be synonymous with=等同於…
In order to compete with them, we will apply the same method, with our designer working on a new logo that will stick in the minds of our customers.
為了與其他品牌競爭，本公司將採取同樣的做法，並由設計師重新設計一個令顧客留下深刻印象的標誌。
apply(v.)應用;運用
The marketing team is currently brainstorming some catchphrases for the brand.
行銷團隊正針對品牌標語進行發想，
brainstorm(n.)腦力激盪(v.)集思廣益
A design team is also working on the first edition of sneakers, which is expected to be released in a small lot of 4,000 pairs.
而設計團隊則負責設計出初版的運動鞋，預計將少量推出4,000雙。
release(v.)釋出;發行
Distribution Strategy: Our products are distributed to specialized shops located in major urban areas on the West Coast.
銷售通路策略：本公司的商品一向是在西海岸一線城市的專賣店販售。
distribute(v.)分發;分配
However, with the launch of our new sneakers, we will expand our distribution network to the East Coast as well.
不過，本次因應新款運動鞋的推出，我們將拓展銷售通路至東海岸。
launch(n.)推出expand(v.)擴大;拓展
If all goes as planned, we will then begin to penetrate the central regions, eventually taking our network nationwide in the future.
若一切皆按計劃進行，未來我們將可進軍中部地區的市場並擴及全國。
penetrate(v.)穿透;深入;進入
Pricing Strategy: To create a sense of exclusivity, our limited-edition sneakers will be priced at a level that puts the shoes slightly outside the realm of attainability.
定價策略：為了打造獨特感，本公司的限量款運動鞋之定價將稍高於一般品牌的價格。
exclusivity(n.)獨特(性)attainability(n.)可取得性
So, the price range will be from US$200 to US$300 per pair.
因此，一雙運動鞋的價格將定於200至300美元之間。