增加社群媒體行銷預算
Marketing Strategy
行銷策略
strategy(n.)策略，strategic(adj.)策略的
As a result of the Instagram hype that we have gained from our past three limited colorways of Shaddie AirFlow running shoes, we will be focusing mainly on social media marketing for next quarter.
由於我們過去三款Shaddie AirFlow限量色系跑鞋在IG上掀起熱潮，我們將在下一季把主要精力放在社群媒體行銷上。
as a result of因為、由於=due to, owing to, because ofhype(n.)（新聞媒體的）大肆宣傳、炒作gain(v.)獲得limited(adj.)限量的、限定的focus on專注於
In order to do this, we will be increasing our daily posting on Facebook and Instagram and developing deeper relationships with influencers on various social media platforms to promote Shaddie Apparel footwear.
為此，我們將增加在臉書和IG上的每日發文數，並與各種社群媒體平台上的網紅建立更深厚的關係，以推廣Shaddie Apparel鞋類產品。
in order to+Vr.為了…的目的=with a view to+V-ing, to this end, for this purposedaily(adj.)每日的=everyday, day-to-dayposting(n.)貼文influencer(n.)網紅=online celebritye.g. As a popular influencer, she has the power to sway the opinions and behaviors of her followers.作為一位受歡迎的網紅，她有能力左右追隨者的觀點和行為sway(v.)影響，be easily swayed容易受影響的various(adj.)各式各樣的=a wide variety ofplatform(n.)平台promote(v.)推廣、促銷=plugapparel(n.)商店出售的服裝，為集合名詞，不可數
Marketing Goals and Measures
行銷目標與措施
measures(n.)措施，take measures採取措施goal(n.)目標=objective, aimset a realistic goal設定務實的目標
The main goal of this marketing strategy is to make our brand more visible to potential customers.
此次行銷策略的主要目標是讓潛在客戶更加了解我們的品牌。
visible(adj.)可以看見的、顯眼的、引人注目的be visible to能被…看見potential(adj.)潛在的，potential client潛在客戶
Therefore, we will take the following measures into account:
因此，我們將考慮以下措施：
take sth. into account (consideration)把…列入考慮
-the number of our partner influencers’ followers
-合作網紅的追蹤者人數
-the number of our official social media account followers
-我們官方社群媒體頁面的追蹤者人數
official(adj.)官方的
-the number of likes, views and reposts of social media posts related to our brand
-與我們品牌相關的社群媒體貼文的按讚數、觀看次數和轉發次數
repost(n.)轉貼related to和…相關=associated (connected) with
-the number of visitors to Shaddie Apparel’s official website
-Shaddie Apparel官方網站的瀏覽人次
We hope to see increases in all of these numbers over the next quarter.
我們希望在下個季度看到這些數字的增長。
increase(n.)增加，重音在第一音節，increase in+N.be on the increase…增加中
Marketing Budget
行銷預算
Our marketing budget for next quarter will stay the same as this quarter: $100,000.
我們下個季度的行銷預算將與本季度相同：10萬美元。
budget(n.)預算，on a tight budget預算很緊over budget超出預算，under budget在預算之內
While we will continue to put 20% of this amount into both digital advertising and email marketing, the amount for social media marketing will be increased to 40% of the total budget.
我們將繼續將其中的20%投入到數位廣告和電子郵件行銷中，而社群媒體行銷的金額將增加到總預算的40%。
As a result, content marketing will take a backseat and will be reduced to 20% of the budget.
因此，內容行銷將退居次要地位，降至預算的20%。
take a backseat退居次要地位