運動鞋產值高達55億元
Overall Analysis
整體分析
There are numerous opportunities and potentials within the fashion industry for Shaddie Apparel.
「沙迪服飾」在時尚服飾產業中仍存在著許多商機與潛力。
potential(n.)潛力;潛能
During our ten years in the industry, we have built up a strong reputation and developed a solid sense of brand loyalty among our customers.
本公司在過去十年建立了良好的聲譽以及穩固的顧客品牌忠誠度。
reputation(n.)名聲;聲譽loyalty(n.)忠誠(度)
With that in mind, as we move into new markets in the coming year and expand our product range to include a line of athletic footwear, we will have to ensure that our competitors do not attempt to duplicate our new products and protect our brand image.
而在本公司來年進入新市場拓展運動鞋系列商品之業務的同時，我們得確保同行競爭者不會抄襲本公司的新產品並維護自家品牌形象。
expand(v.)拓展;擴大duplicate(v.)複製;拷貝
Competitors Analysis
競爭者分析
With the increasing growth of the jogger and runner population, the athletic footwear industry is worth to the tune of around $5.5 billion per year.
隨著慢跑者與跑步者人數逐年增加，運動鞋產業每年產值上看近55億元，
population(n.)人口;人數worth(adj.)值…to the tune of=高達;總計
Among the three most recognizable brands dominating the marketplace are Kobe, Nadisa, and E-kin, which are all well-established and hold a current market share of more than 30 percent each.
其中辨識度最高的三大品牌為：柯比、納迪莎與伊肯，這三家運動品牌皆深耕多年，且各佔三成以上的市佔率。
recognizable(adj.)可識別的dominate(v.)主導;統治;主宰establish(v.)建立;設立;創立market share=市場佔有率
However, the market for Shaddie Apparel still looks bright for several reasons.
不過，沙迪服飾的市場仍前景光明。
Though these competitors present a significant barrier to entry into a seemingly saturated market, we will be able to differentiate our brand and products by way of our pricing scheme, producing limited-edition sneakers that will create a high demand and significant hype.
雖然這幾家品牌樹立了極高的準入門檻，要進入看似飽和的運動鞋市場並不容易，但我們可以透過定價策略以及推出限量款運動鞋提高需求量與品牌聲量，以此作出品牌區隔。
a barrier to=對~形成阻礙saturated(adj.)飽和的differentiate(v.)區分;區別hype(n.)炒作;大力宣傳