Netflix執行長的預測
Netflix CEO Reed Hastings predicted traditional linear TV broadcasting will last no longer than five or ten more years during the company’s second-quarter earnings call.
Netflix日前召開第二季法說會，執行長海斯汀預測，傳統的有線電視服務將在未來5-10年內消失。
earnings call法說會
In a letter to shareholders breaking down its Q2 performance, Netflix wrote, “In the US, which is one of the most competitive markets in the world, we drew more TV viewing time than any other outlet during the 2021-22 TV season, nearly matching the combined total of the two most watched broadcast networks.”
Netflix寫信給股東報告第二季的業績，寫道：「在美國，這個世界上數一數二競爭的市場，我們在2021-22這季吸引的觀看時間比其他任何管道都多，幾乎等同於兩個收視率最高的電視聯播網的總和。」
break down對…進行分析viewing time觀看時間outlet(n.)(名牌)暢貨中心;管道match(v.)與～相匹敵;比得上;配得上;敵得過
Hastings argued that this trend indicates it is only a matter of time before linear television comes to an end.
海斯汀主張，這樣的趨勢指出，有線電視的終結只是時間問題。
sth. is only a matter of time(某事)只是時間問題;遲早會發生
His bold statement comes in the wake of the announcement that the streaming platform has been losing subscribers in Q2, with 970,000 declining to renew their subscription to the platform.
海斯汀發表大膽聲明前，Netflix才宣布第二季不斷流失訂閱戶，共損失了97萬用戶。
in the wake of 在～之後subscribe(v.)訂閱subscriber(n.)訂閱者;用戶subscription(n.)訂閱(費)renew(v.)延長…的期限;更新
While impressive, the loss is much lower than the two million subscriber net loss which Netflix initially projected for the same period.
雖然數量龐大，但流失人數仍遠低於Netflix最初預估的200萬淨損失。
impressive(adj.)令人印象深刻;可觀的net loss淨損失project(v.)預測=predict=estimate
In Q1, Netflix hemorrhaged subscribers everywhere but in the Asia Pacific region. The streaming platform’s stock price dropped 25% in after-hours trading, after the Q1 earnings call, before plunging another 35% after trading opened a day later.
在第一季，除了亞太地區，Netflix在世界各地都在流失訂閱戶。Netflix股價在第一季法說會後，於盤後交易下跌了25％，然後一天後開盤又下跌了35％。
hemorrhage(v.)(大)出血、(在一段時間內)大量損失(金錢等)after-hours trading盤後交易plunge(v.)重挫;暴跌=fall sharply=plummet
Much of the discussion in the company’s Q2 letter to shareholders looked to assuage fears over the platform’s future; paradoxically, however, the company has edged slightly closer to linear broadcasting.
Netflix第二季致股東信中大部分的內容旨在緩解對平台未來的擔憂。然而，矛盾地，Netflix的路線卻逐漸趨近於有線電視。
assuage(v.)緩和;減輕;平息paradoxically(adv.)矛盾地edge(v.)慢慢移動;徐徐移動;緩慢發展
The original binge-release practice that it was known for has been progressively shelved for marquee series, such as “Stranger Things Season 4,” which saw seven episodes made available in May and the last two in July.
原本為鼓勵觀眾追劇，一次連續推出劇集的有名手法已被逐漸擱置，例如熱門影集《怪奇物語4》在5月推出了七集，在7月推出了最後兩集。
binge(n.)(尤指在飲食和花錢方面)無節制的狂熱行為binge eating 暴食binge drinking酗酒binge-watch(v.)連續觀看影集;追劇progressively(adv.)逐漸地=more and moreshelve(v.)延遲處理、擱置marquee(adj.)最受歡迎的
The streaming service also announced it would be partnering with Microsoft for its alternative advertising-subsidized subscription. While the move has been forecasted to reduce costs for subscribers, and thus attract more, the premium CPMs (cost per thousand impressions) from brand advertisers that will fund this option are very similar to those from the advertisement revenue model of linear television.
Netflix還宣布將與微軟合作，提供廣告補貼訂閱選項。雖然預計此舉將降低訂閱費，從而吸引更多用戶，但贊助高級訂閱方案的品牌廣告商其CPM（每千次廣告曝光成本）與有線電視廣告營收模型中的CPM非常相似。
partner with與～合作=collaborate with~alternative(adj.)可供選擇的;可供替代的subsidize(v.)給予津貼(或補貼)、資助premium(n.)高級訂閱方案CPMs=cost per thousand impressions 每千次廣告曝光成本those= CPMs