
出走的金頭腦
Apple’s Chief Design Officer, Jony Ive, will depart the company later this year to form an independent design company. He has been working for Apple for two-plus decades, serving as the creative mind behind nearly all of Apple’s iconic hardware.
蘋果設計長強納森艾夫(Jony Ive)將於今年下半年離開蘋果,創辦獨立設計公司。他已經在蘋果服務20年以上,幾乎是蘋果所有知名設備的創意來源。
depart(v.)離開iconic(adj.)非常出名的hardware(n.)硬體
Jony Ive will start his own firm, LoveForm, including Apple as a client.
強納森艾夫將設立自己的公司LoveForm,並和蘋果合作。
client(n.)客戶
We can honestly say that every Jony Ive Apple product is a work of art. Remember Apple’s iMac G3? It’s the most colorful design ever. And then there’s the Power Mac G4 Cube, still Apple’s most famous design with its pull-out handles, not to mention the iPod, iPad, iPhone and MacBook Air.
我們幾乎可以說,每個蘋果產品都是經強納森艾夫之手的藝術作品。記得蘋果的iMac G3嗎?那是蘋果最色彩繽紛的設計,還有Power Mac G4 Cube搭載了可抽出的小把手也非常有名,更別提iPod、iPad、iPhone以及MacBook Air了。
Ive is easily the best-known designer in the tech world. The Verge also pointed out, “If Jobs was the visionary whose ideas would change the world of computing, Ive was the one who would dress them up and make them irresistible to consumers.”
他是最有名的科技產品設計師,美國科技新聞網站The Verge也指出「如果賈伯斯的點子改變了電腦世界,那麼強納森就是包裝這些概念,讓顧客難以抗拒的推手。」
visionary(n.)眼光、遠見irresistible(adj.)不可抗拒的
In 2015, Jony Ive was appointed as Apple’s Chief Design Officer, which is a more hands-off role. He then took on the responsibilities of designing Apple Park and reforming the Apple Store.
在2015年,強納森艾夫被派任為設計長,幾乎從最前線退下,負責Apple Park的設計與Apple Store更新。
appoint(v.)指派hands-off(adj.)不干涉的
Although he took control of the design divisions again in 2017, it was viewed as a short-lived assignment that would end with him leaving Apple.
雖然他在2017再次主導設計,但被視為短暫回歸,也是離開的徵兆。
Jony Ive’s designs evolved over time, and they continue to influence tech products nowadays. Some say his departure from Apple symbolizes the end of an era.
強納森艾夫的設計與時俱進,且會繼續影響現在的科技產品。有些人說,強納森艾夫離開蘋果象徵一個時代的結束,
evolve(v.)進化symbolize(v.)象徵
However, others are seeing Apple start to move away from their reliance on Ive-designed hardware products as they shift their focus to more lucrative services. One thing is for sure – the hardware world is about to change.
但也有其他人把這件事視為蘋果向前邁進,不依賴「艾夫牌」設計硬體產品,轉向其他更能獲利的服務。有件事我們能確定:硬體產品的世界將面臨改變。
reliance(n.)依賴lucrative(adj.)賺錢的、營利的