我們的靈感來自於顧客
Amazon recently opened its latest brick-and-mortar concept in New York City’s Soho neighborhood.
亞馬遜最近在紐約市的Soho區開設了最新的實體概念店。
brick-and-mortar(adj.)實體的=physical
The shop, known as Amazon 4-Star, features an assortment of merchandise that has an average customer review rating of four stars and above on the e-commerce giant’s website.
這家名為Amazon 4-Star的商店提供各種在網站上用戶評價平均四星級以上的產品，
an assortment of~各種各樣的=a variety of~=different types of~merchandise(n.)貨品;商品rating(n.)評價、評分
Amazon calls it a store “inspired by our customers.”
亞馬遜說這是一家「靈感來自顧客」的商店。
Amazon 4-star has 2,000 items on its shelves and tables in its roughly 4,000 square feet space.
Amazon 4-Star的貨架和桌子上有2,000件物品，佔地面積約為4,000平方英尺。
item(n.)商品;品項
Customers can find everything from quirky kitchen gifts to popular books, board games, electronics and even items from Amazon’s in-house brands, like Amazon Basics.
顧客可以找到各式各樣的商品，從奇特的廚房禮品到熱門書籍、桌遊、電子產品，甚至亞馬遜自營品牌Amazon Basics的商品。
quirky(adj.)古怪的;獨特的;獵奇的in-house brands自營品牌
The inventory is rotated out on a weekly basis according to the items’ popularity on Amazon’s website.
根據商品在亞馬遜網站上的熱門程度，存貨每週會輪換一次。
inventory(n.)(商店)存貨rotate(v.)(使)循環、輪替on a weekly basis每週的=every week
The store, which is like Amazon’s website brought to life, has electronic shelf labels showing shoppers the real-time ratings and reviews for every product.
Amazon 4-Star就像是真實世界中的亞馬遜網站一樣，有電子貨架標籤，向購物者展示每種產品的即時評分和評論，
bring to life賦予生命;使…鮮活起來review(n.)評論;評價
There is even a table displaying items “frequently bought together” as well as sections devoted to new/trending and top sellers, where featured products don’t necessarily have to meet the four-star criterion.
甚至還有一張桌子展示「經常一起購買」的商品，還有專門介紹最新/話題商品和暢銷商品的區塊，不過其中展示的商品不一定要符合四星級標準。
display(v.)展示=showdevote… to…將…用於trending products熱門、話題商品not necessarily不一定criterion(n.)(單數)(評判)標準;準則criteria(n.)(複數)(評判)標準;準則
This is not the first time that Amazon has expanded its brick-and-mortar market — the company has launched Amazon Book stores, Amazon Pop-Up mall kiosks and the more experimental, cashier-less Amazon Go convenience stores.
這不是亞馬遜第一次拓展實體市場——之前已經推出了亞馬遜實體書店、亞馬遜百貨商場快閃店及更具實驗性、無收銀員的亞馬遜Go便利店。
experimental(adj.)實驗性的、試驗性的cashier(n.)收銀員;出納員-less沒有…的
While it is easy to write off Amazon 4-star as a novelty, the new concept is an epitome of how ratings and reviews have become one of the important factors in driving purchasing behavior.
雖然有些人不看好Amazon 4-Star，認為只不過是標新立異罷了，但這個新概念店是最好的範例，說明了評分和評論如何成為促使購買行為的重要因素之一。
write off~ 勾銷(債務)、不看好novelty(n.)新奇;新奇的事物;標新立異的東西epitome(n.) 典型、典範、最好的例子=the best examplepurchasing behavior購買行為
As Robert Cialdini says in his seminal book, Influence: The Psychology of Persuasion, “people want to know that people like them have made the same decision before they have, and had a good outcome.”
正如羅伯特‧席爾迪尼在他的開創性著作《影響力：讓人乖乖聽話的說服術》一書中所說，「人們希望知道像他們一樣的人在他們之前做了同樣的決定，並取得良好的結果。」
seminal(adj.)具有開拓性的;有深遠影響的outcome(n.)結果=result
Amazon’s database of product ratings and reviews has far more information than any of its competitors’, and the company is now weaponizing that asset in a new store format.
亞馬遜的產品評分和評論數據庫比任何的競爭對手都大得許多，該公司現在正以新實體商店的模式將這一強項化作武器。
competitor(n.)競爭者weaponize(v.)讓…變成武器=make sth. a weaponasset(n.)財產、資產、優點、長處strength(n.)長處;強項=forte