Z 世代的最愛
When does a cosmetics brand transcend being just a makeup seller?
化妝品品牌何時會超越單純的化妝品銷售者的身份？
transcend(v.)超越makeup(n.)化妝品、臉妝seller(n.)賣方、銷售者
The answer lies in e.l.f., an innovative cosmetics company that bases its success on affordable products, close user relationships, and, most importantly, wildly creative multimedia marketing.
答案就在於e.l.f.這家創新的化妝品公司，它成功的基礎，除了價格實惠的產品、與用戶的緊密關係，當然還有最重要的創意奔放的多媒體行銷。
The answer lies in答案就是、答案揭曉base sth. on把什麼建基在～affordable(adj.)買得起的、廉價的close(adj.)親近的relationship(n.)關係wildly(adv.)瘋狂地、奔放地multimedia(n.)多媒體multi-(pref.)多media(n.)媒體
American cosmetics brand e.l.f. — short for “eyes, lips, face” — has become a Gen Z favorite due to its “fair-trade products and beloved ‘dupes’ of high-end items.”
美國化妝品品牌e.l.f.為英文「眼睛、嘴唇、臉」的縮寫，因其販賣「公平貿易產品及深受喜愛的高端化妝品『仿品』而成為 Z 世代的最愛。
elf(n.)精靈trade(n.)貿易fair-trade公平貿易beloved(adj.)深受喜愛的dupe(n.)冒牌貨item(n.)品項
At the same time, it has also attracted a huge following through its creative partnerships.
同時，它也透過創意合作而引起大量關注。
following(n.)追蹤、關注partnership(n.)合作關係
Much of e.l.f.’s recent success has come after the brand began working with Movers+Shakers.
e.l.f.近期的成功主要來自與Movers+Shakers合作。
recent(adj.)近期的work with與～合作
This marketing firm helped e.l.f. develop new and interesting digital content that went viral on TikTok and other media platforms.
這家行銷公司幫助e.l.f.開發了新奇有趣的數位內容，這些內容在抖音和其他媒體平台上到處瘋傳。
content(n.)內容go viral瘋傳
Thanks to including unique songs by popular musicians and user-generated content, e.l.f.’s marketing has attracted billions of views and hundreds of millions of impressions across social media.
由於使用人氣音樂家所譜寫的獨特歌曲和用戶生成的內容，e.l.f.的行銷活動在社交媒體上累積了數十億的觀看次數和數億的曝光量。
unique(adj.)獨特的generate(v.)產生、生成view(v.)(n.)觀看impression(n.)印象
This boosted the brand beyond being just a seller of makeup, allowing it to promote its products with musicians, famous actors and even donut brand Dunkin’ and weather news TV station the Weather Channel.
這使該品牌超越了單純的化妝品銷售者，使其能夠與音樂家、知名演員，甚至甜甜圈品牌Dunkin’和氣象新聞電視台The Weather Channel推廣自家產品。
boost(v.)推升beyond(prep.)更遠、超越promote(v.)推廣、促銷
With such fresh marketing content, it’s no wonder that e.l.f. has posted 16 consecutive quarters of net sales growth, becoming both a fan favorite and popular name in the industry.
憑藉如此新鮮的行銷內容，難怪e.l.f.連續16季淨銷售額成長，成為了業界深受粉絲喜愛的知名品牌。
fresh(adj.)新鮮的no wonder難怪post(v.)發布consecutive(adj.)接連的、連續的quarter(n.)季;四分之一(=season)net(adj.)淨sales(n.)銷售數量、銷售額