用完即丟的文化翻轉
Have you ever bought furniture from IKEA?
你有在IKEA買過家具嗎？
furniture(n.)家具
The Swedish multinational company offers a diverse range of ready-to-assemble furniture and home accessories that are stylish and economical,
這個瑞典發跡的跨國企業提供多樣化的選擇，包括可組裝的家具及家用品，時髦且經濟實惠，
multinational(adj.)跨國的diverse(adj.)多元的accessory(n.)配件stylish(adj.)時尚的=fashionable
but do you know that IKEA is often criticized for its business model which leads to overconsumption and environmental pollution?
但你知道嗎？IKEA經常被詬病其商業模式對環境不友善，導致過度消費和環境污染。
be criticized for因～被批評lead to=cause導致overconsumption(n.)過度消費environmental(adj.)環境的pollution(n.)污染
Now, in response to the criticism, the world’s largest furniture retailer has decided to take “green” action.
現在為了回應這項批評，這家世界最大的家具經銷商已經決定要採取綠色行動。
in response to N 回應criticism(n.)批評retailer(n.)零售商decide to=make the decision to決定要
IKEA has recently begun to repair and re-package products that have been damaged in transit and allow customers to return products for resale or donation to charities.
IKEA最近已經開始修理及重新包裝在運送過程中受損的家具，也允許顧客退回商品，以重新銷售或捐給慈善機構。
repair(v.)=fix修復transit(n.)運送過程allow sb to RV讓某人得以做某事donation(n.)捐贈charity(n.)慈善機構
Earlier this year, the company launched a pilot program to rent out furniture in four countries, a project it now plans to expand to all thirty of its markets.
今年稍早的時候，IKEA已經開始了前導計畫，在四個國家開放租用家具，他們預計推展到其合作的三十個市場。
launch(v.)=start啟動pilot program前導計畫plan to=aim to計畫要～expand(v.)擴增
Ikea’s ultimate goal is to slash its overall climate impact per product by 70 percent by 2030.
IKEA最終目標是在2030年前將每件產品對氣候造成的衝擊降低百分之七十。
ultimate(adj.)最終的slash(v.)大幅銷減overall(adj.)=entire=whole全面的climate(n.)氣候impact(n.)影響
Nevertheless, experts say that IKEA’s endeavor might be a long shot because the second-hand value of its recycled products is relatively low.
然而，專家說IKEA的新措施要達成目標可能希望不大，因為他們回收的二手產品價值相當低。
nevertheless(adv.)=however然而endeavor(n.)努力嘗試=attempta long shot希望不大的嘗試relatively(adv.)相對較為
They doubt whether Ikea will still be able to run a profitable business, as the company practically invented the “throwaway culture” by revolutionizing furniture as trendy, affordable and disposable.
專家們質疑IKEA採納新的環保措施之後，是不是還能夠盈利，因為IKEA的商業模式就是將商品大幅調整成為時尚、價格實惠且用過就丟棄的商品，提倡「用完即丟」的文化。
doubt(v.)=question質疑profitable(adj.)可獲利的practically(adv.)=almost差不多、幾乎trendy(adj.)=fashionable時尚的disposable(adj.)可丟棄的