簡單而共鳴的單字
A slogan is a great way for any company to boost the sales of its products or services.
廣告詞是任何一家公司提高產品或服務銷售的好方法。
boost(v.)提高、增強boost one’s confidence提升自信boost the economy振興經濟
In marketing, a simple, catchy phrase — like Nike’s “Just Do It” or Subway’s “Eat Fresh” — can make a brand memorable and stand out in the minds of consumers.
在行銷上，一個簡單且容易記住的短句，例如：Nike的「做就對了（Just Do It）」或Subway的「吃得新鮮（Eat Fresh）」，可以讓品牌更令人印象深刻，並在消費者心中脫穎而出。
catchy(adj.)朗朗上口的、容易記住的make O OC使某事物變得～memorable(adj.)難忘的、值得紀念的stand out醒目、出眾
If this happens, customers are more likely to remember the slogan and support the brand by choosing its products or services.
如果這種情況發生了，顧客便更有可能記住廣告詞，進而選擇其產品或服務，藉此支持該品牌。
Therefore, writing an eye-catching slogan is very important for any brand that wants to make a splash with customers.
因此，寫出吸睛的廣告詞對任何一個想要在客群中打響知名度的品牌來說都非常重要。
make a splash一舉成名、一炮而紅
The following guidelines offer helpful suggestions for those interested in creating a successful slogan:
下列指南為有意設計成功的廣告詞的人提供了有用的建議：
suggestion(n.)建議be interested in...對～感興趣successful(adj.)成功的
- Brainstorm a list of words that relate to the products and brand being promoted.
- 發想並列出與所宣傳的產品和品牌相關的字詞。
brainstorm(v.)(n.)腦力激盪、集思廣益relate to跟～有關promote(v.)推銷、宣傳
- Make sure the slogan is no more than 6 to 8 words.
- 確保廣告詞不超過六至八個單字。
- Use words that are simple so more people can connect with them.
- 使用簡單的單字，以便更多人可以有共鳴。
connect(v.)連結、聯繫
- Choose words that are easy to say and repeat.
- 選擇容易念和重複的單字。
- Pick powerful words that are a call to action for consumers.
- 選擇能夠號召消費者採取行動的強而有力的詞語。
a call to action鼓勵採取行動的呼籲
Once the right words are chosen, the final step is to test how well the slogan works.
一旦選擇了正確的字詞，最後一步就是測試廣告詞的效果。
the final step最後一步
Asking people who may buy things from the brand is a good way to do this.
詢問可能購買該品牌商品的群眾會是個好方法。
If they can remember the words, then the slogan will likely be a success!
如果他們記得住那些字詞，那麼該廣告詞就很可能會獲得成功！
success(n.)成功