
藍芽耳機市場夯
Holtek Semiconductor, Taiwan’s largest designer of microcontroller units (MCU), delivered a positive outlook for 2019.
台灣最大的微控制器(MCU)製造商盛群表示公司今年營運展望看好。
microcontroller units (MCU) 微控制器positive(adj.)正面的;積極的negative(adj.)負面的optimistic(adj.)樂觀的pessimistic(adj.)悲觀的outlook(n.)前景、展望、觀點、看法
General Manager Kao Kau-tung said that MCU demand for Bluetooth headsets from China-based smartphone vendors remains strong.
盛群總經理高國棟表示,中國智慧手機廠商對藍牙耳機的MCU需求依然強勁,
Holtek has also seen an increase in orders for units used in smart home appliances.
智能家電產品訂單也有成長,
home appliances家電用品
Nevertheless, Kao expressed caution about the company’s overall performance this year, as shipments continue to be affected by the ongoing US-China trade dispute.
不過美中貿易戰影響還未完全解除,在大環境有變數下,今年營運展望保守。
nevertheless(adv.)不過;儘管如此caution(n.)(v.)謹慎、小心、慎重、提醒、警告、告誡
Holtek has around 70% of its revenues from the Chinese market, and 90% of the MCUs for Huawei and Xiaomi Bluetooth wireless headsets are supplied by the Taiwanese company.
盛群約有7成營收來自中國市場,華為和小米藍牙無線耳機的MCU,有9成是由盛群供貨。
revenue(n.)營收;收入Bluetooth wireless headsets藍牙無線耳機
Despite the cautious outlook, Kao said the company is optimistic about the growth of the Indian market, with revenues from the Indian market expected to double this year.
儘管對公司本年度展望持謹慎態度,高國棟看好今年印度市場成長,表示業績仍可望倍數成長。
despite(prep.)儘管=in spite of~(be) expected to RV 預期會…
Last year, the firm saw sales generated from India climb to around NT$30 million, up from only NT$10 million in 2017.
2017年當地貢獻營收僅千萬規模,但去年銷售額來到約3000萬台幣。
generate(v.)產生(銷售量、營收、利潤)
The general manager said that the South Asian country has a huge demand for MCUs used in battery management and health measurements. The company will continue to expand the market by training new sales agents.
高國棟說,當地電池管理與健康量測需求強勁,今年將持續市場推廣,培訓新代理商。
battery management 電池管理health measurements健康量測sales agents銷售代理商
Meanwhile, Holtek is gearing up for an anticipated boom in MCU demand for diverse AIoT applications in 2020, developing solutions for applications such as health measurements, robots, interactive toys, financial cards, security and DC brushless motors, said Kao.
同時,盛群預期2020年人工智慧(AI)結合物聯網(IoT)對MCU的需求將大增,公司內部正預作準備,除健康量測產品外,機器人、智慧互動玩具、金融卡、安防與直流無刷馬達等都是盛群積極發展的重點產品。
gear up for sth.為…做好準備=get ready for sth.boom(n.)(經濟)繁榮、迅速發展、激增=(up)surgeAIoT=Artificial Intelligence and Internet of Things