
古馳首家餐廳落腳佛羅倫斯
Luxury label Gucci has made its foray into the culinary scene with Gucci Osteria, a green-walled, 50-seat restaurant nestled inside the new Gucci Garden in Florence, Italy.
奢侈品牌古馳首度跨足餐飲界,首家餐廳「古馳酒館」在義大利佛羅倫斯開張,這家綠色牆壁的餐廳有50個席位,隱身在新開幕的「古馳花園」內。
make its foray into~culinary(adj.)餐飲的nestle(v.)位於、座落於(隱蔽之處)locate(v.)座落於
Gucci Garden is located inside the 14th-century Palazzo della Mercanzia, which overlooks Florence’s most famous square, Piazza della Signoria.
古馳花園位於14世紀古樓Palazzo della Mercanzia裡,俯視佛羅倫斯最知名的領主廣場。
overlook(v.)俯視;鳥瞰
The Gucci space spans an exhibition area, a boutique selling items exclusive to the location, a 30-seat cinema, and, of course, the Osteria.
古馳花園裡頭有展覽空間、販售當地限定商品的精品店、30席的電影院,當然還有「古馳酒館」。
span(v.)橫跨boutique(n.)精品店exclusive;(adj.)專有的、獨家的
The Osteria is the brainchild of Gucci’s director Alessandro Michele, who has made Gucci the “It” luxury brand since he took the helm in 2015.
古馳酒館是古馳總監Alessandro Michele的心血結晶,自2015年掌舵以來,他已將古馳打造成時尚界的指標奢華品牌。
brainchild(n.)智慧結晶it- 時尚的;流行的it-bag流行、潮流包款take the helm開始掌管=take over
Michele recruited award-winning Michelin Star Chef Massimo Bottura to oversee its exquisite menu.
他延攬了得獎的米其林主廚Massimo Bottura監督這家餐廳精緻的菜單。
oversee(v.)監督=superviseexquisite(adj.)精緻的;精美的=superb
The Italian fashion house is not the only luxury brand to dip into the food world. LVMH announced late last year it would open a second branch of its gourmet grocer La Grande Epicerie in Paris, days before Tiffany’s & Co opened its Blue Box Cafe in New York.
古馳並非唯一轉戰美食界的奢華品牌,法國路易威登去年底宣布,將在巴黎開設第二家高檔超市la Grande Epicerie,數天後蒂芙尼則在紐約開設藍箱咖啡。
dip into~嘗試tap into~打入…市場
“The big brands are following where their high-spending clients’ cash is going,” said Fabrizio Pini, professor and joint director of the International Master in Luxury Management of Milan’s MIP Politecnico business school.
米蘭理工大學商學院奢侈品牌管理國際碩士班教授與聯合主任Pini說:「高消費群客戶的現金流到哪,這些大品牌就跟到哪。」
Gucci and its competitors do not expect these investments to yield significant financial returns, but they are seen as a way of enhancing their global images.
古馳與競爭對手並不期望這些投資會馬上帶來極大收益,但認為這是進一步宣傳品牌全球形象的方式。
yield(v.)產生enhance(v.)增進
The restaurant will serve Italian classics, like Parmigiano Reggiano tortellini, and mushroom risotto for 20-30 euros per dish.
古馳酒館將提供義大利經典菜色,像是帕瑪森乾酪製成的義大利餃及蘑菇燉飯,每道菜約20至30歐元不等。
Parmigiano Reggiano帕瑪森乾酪tortellini義大利餃、義大利餛飩