快時尚市場日益競爭
H&M has recently been facing increasing competition from rivals, including Zara and Shein, that have been eating into the Swedish retailer’s share of the market.
H＆M最近面臨來自Zara和Shein等競爭對手的競爭壓力，他們吞食掉這間瑞典零售商的市佔率。
rival (n.)對手retailer (n.)零售商（店）share (n.)部分market share 市佔率
Despite H&M reporting a net sales growth of 10% year-over-year to $6.1 billion in the fourth quarter of 2022—representing an “unchanged” amount in local currencies from the previous year—the “company’s shares dropped more than 7%” in early December.
儘管H＆M在2022年第四季的銷售淨額較前一年同期成長10％，來到61億美元──以當地貨幣來看這個數目跟前年相比是「沒有改變的」──但在12月初，「公司的股價卻下跌超過7％」。
net (adj.)淨值的、純的net profit 淨利net income 淨收入year- over -year 與去年同期比較=year-on-year(YoY)currency (n.)貨幣foreign currency 外幣counterfeit currency 偽造的貨幣share (n.)股份、股票
With the fast fashion market “getting more saturated as brands emerge to attract shoppers looking for low-cost, trendy clothing,” H&M’s performance has not only been falling short of some projections, but the company has also been struggling to grow its business in the turbulent economic environment.
隨著快時尚市場「愈來愈飽和，許多品牌紛紛出現，吸引尋找低價流行服飾的消費者」，H＆M的表現不僅不如預期，且公司在動盪的經濟環境中拓展業務也困難重重。
saturated (adj.)飽和的emerge (v.) 出現、顯露fall short of 未達到數量（或要求）projection (n.)預測、推測turbulence (n.)亂流turbulent (adj.)混亂的、動盪的
In fact, amid rising inflation and the ongoing war in Ukraine, “H&M became the first major European retailer to lay off staff” last November.
事實上，在通膨上升和烏克蘭戰爭持續進行的情況下，去年11月，「H＆M成為第一個裁員的歐洲主要零售商」。
lay off 解雇、裁員
In addition, H&M also permanently closed 145 stores in Russia, Ukraine and Belarus as well as temporarily closing around 50 stores in China due to COVID-19.
此外，H＆M還永久關閉了俄國、烏克蘭和白俄羅斯的145間分店，因為疫情的關係，也暫時關閉了中國大約50間分店。
permanently (adv.)永久地temporarily (adv.)暫時地
Despite H&M’s struggles, rivals have been showing clear signs of growth.
儘管H＆M面臨困難，競爭對手一直展現出清楚的成長跡象。
sign (n.)告示、標誌、跡象、徵兆traffic signs 交通號誌
Inditex, the owner of Zara, reported a 25% increase in net income—or $3.3 billion—over the first three quarters of 2022, while Shein became valued at $100 billion and Uniqlo posted a year-on-year revenue increase of $15.6 billion between September 2021 and August 2022.
Zara的母公司Inditex集團在2022年前三季淨利成長25％，至33億美元，而Shein估值達1,000億美元、Uniqlo公布2021年9月至2022年8月間營收年增156億美元。
value (v.)給……估價revenue (n.)收益advertising revenue 廣告收益tourism revenue觀光收益
The slipping dominance of H&M was highlighted by its earlier announcement to open 120 stores while also closing 240 stores by the end of 2022.
H＆M在2022年底宣布增開120間分店，同時也關閉240間分店，突顯出其正失去主導地位。
dominance (n.)優勢、主導地位highlight (v.)突出、強調
Inditex, on the other hand, opened new stores in 30 markets during the first nine months of 2022 and has been continuing to challenge H&M with their higher-quality fast-fashion products.
另一方面，Inditex集團於2022年前九個月在30個市場開設新分店，並持續提供更高品質的快時尚產品，挑戰H＆M。