巨大的「兒童影響力」
The newest and most powerful consumer group is Generation Alpha, the first completely 21st century generation.
最新且最強大的消費者族群是Alpha世代，也就是第一個完全屬於21世紀的世代。
consumer (n.)消費者consume (v.)消費、消耗consumer behavior 消費者行為consumer preference 消費者偏好
Although still young — born between 2010 and 2025, this demographic already has commanding “kidfluence” over their parents, with American Gen Alpha kids accounting for parental spending of around $24 billion in 2020 alone.
儘管他們年紀還小──出生於2010年至2025年間，這個族群已經對他們的父母擁有巨大的「兒童影響力」，單單在2020年，美國的Alpha世代兒童就佔父母支出約240億美元。
demographic (n.)族群commanding (adj.)強大的、有控制力的parental (adj.)父母的
Beyond this buying power, Generation Alpha’s members, also called “Alphas,” possess other unique characteristics that set them apart from their predecessors in Generation Z.
除了具備這樣的購買力之外，Alpha世代的成員，也被稱為「Alphas」，還擁有其他獨特的特質，使他們與前面的Z世代有所不同。
characteristic (n.)特質、特徵set...apart from 使與眾不同predecessor (n.)前任、上一代
First, they are already the largest, most racially and ethnically diverse generational cohort, with more than two billion members worldwide.
首先，他們已成為最龐大、種族和族群最多元化的世代族群，在全球有超過二十億人。
racially (adv.)種族上ethnically (adv.)民族上cohort (n.)（有共同點的）一群人
Additionally, they are digital natives with high levels of technological knowledge who, even at young ages, are used to accessing and using large amounts of data to make decisions.
此外，他們是數位原生代，具備高度的科技知識，儘管年紀還小，也習慣於讀取和運用大量的資料來做決定。
digital natives 數位原生代、數位原住民
Finally, Alphas place value on both social consciousness and convenience to inform their decisions and buying choices.
最後，Alpha世代高度注重社會意識和便利性，這些因素會影響他們的決策和購物抉擇。
place value on sth. 重視～place value on education 重視教育place value on honesty 重視誠實inform (v.)影響
Due to these distinctive generational traits, Alphas are already changing how companies market themselves.
由於這些獨特的世代特質，Alpha世代正在改變公司的行銷策略。
distinctive (adj.)獨特的trait (n.)特徵、特點
Social media has become one of the most crucial tools in reaching Alphas.
社群媒體已成為觸及Alpha世代的其中一個最關鍵的工具。
crucial (adj.)關鍵的、至關重要的
As a result, brands are not only presenting their products and digital content as being more authentic, but they are also focusing on more abstract and AI-generated marketing concepts.
因此，品牌不僅將產品和數位內容呈現得更加真實，還注重更抽象和由人工智慧生成的行銷概念。
present (v.)呈現authentic (adj.)真實的、真正的
Employing Gen Zers to help bridge new generation gaps is another trending approach in marketing.
在行銷上，聘用Z世代的人才來縮小新出現的代溝也成為流行的趨勢。
employ (v.)聘僱bridge (v.)彌合兩方差異trending (adj.)流行的、熱門的
With language, delivery, and tone becoming increasingly important in the information received by Generation Alpha, Gen Zers have the ability to create content that appeals to Alphas without alienating their parents by incorporating popular slang and internet lingo.
由於用語、表達方式和語調在Alpha世代接收到的資訊中越來越重要，Z世代能夠運用流行的俚語和網路用語來創作內容，以吸引Alpha世代，同時也不會讓他們的父母感到有隔閡。
delivery (n.)表達方式appeal to 對……有吸引力incorporate (v.)合併、融合slang (n.)俚語lingo (n.)術語、行話
As new, technological experiences are constantly being developed, brands will need to continually update their methods of marketing engagement in order to harness the power of Gen Alpha’s growing “kidfluence.”
隨著新科技體驗不斷發展，品牌需要持續更新其行銷互動方法，以充分利用Alpha世代日益增長的「兒童影響力」。
harness (v.)利用、控制