圖像搜索取代閱讀
For more than two decades, Google has been the leader of the pack for users wanting to conduct online searches.
二十多年來，Google一直是網路搜尋引擎的龍頭。
pack(n.)(一同生活或獵食的)一群(動物)、一夥人;一幫人a wolf pack狼群a pack of wild dogs一群野狗the leader of the pack領導者conduct(v.)(正式)進行=doconduct a survey進行調查conduct an experiment進行實驗
Now, however, several sources report that 40% of Generation Zers, who were born between 1997 and 2012, are no longer “googling” to find their information. Instead, they are relying on platforms like TikTok and Instagram to search more quickly and directly.
然而，現在有幾個消息來源指出，出生於1997年至2012年之間的Z世代成員，有4成不再「Google」查找資訊，反而依賴TikTok和Instagram等平臺，以更快、更直接地搜尋資料。
Generation Zers Z世代成員no longer…再也不…=not…anymoreinstead(adv.)作為替代;反而;相反地rely on仰賴
Image-based searching is growing in popularity among members of Gen Z. Researchers have named several causes for this shift.
圖像搜索在Z世代成員間越來越受歡迎，研究人員指出了此轉變的幾個成因。
-based 以…為主的image-based以影像為主的
First, this demographic has shorter attention spans and wants information more quickly.
首先，Z世代的注意力集中時間較短，且需要快速獲取資訊。
demographic(adj.)人口的;人口統計的;人口學的(n.)(顧客)族群current demographic trends目前的人口發展趨勢attention span 注意力集中的時間
Additionally, video and image content can be specifically curated for each individual by apps like TikTok and Instagram, allowing algorithms to assist in searches, thus greatly reducing the time needed to sort through results.
此外，TikTok和Instagram等應用程式可以為每個人呈現專屬的影片和圖像內容，允許演算法輔助搜索，從而大幅減少對結果進行排序的時間。
additionally=in addition除此之外curate(v.)整理、組織、挑選(資訊)sort through整理;排序
Finally, as Wanda Pogue, chief strategy officer of VaynerMedia, states, “...Gen Z prioritizes engaging with authentic content. They want to see a visual representation of something rather than read about it.”
最後，正如媒體行銷公司VaynerMedia策略長伯格所言：「⋯⋯Z 世代優先考慮與真實內容的互動。他們希望看到某物的視覺呈現，而不是閱讀它。」
prioritize(v.)按重要性排列;優先考慮engage with…=interact with…與…互動authentic(adj.)(資訊等)準確的、可靠的、可信的=reliable
Therefore, as a generation of visual consumers, Gen Zers are making their mark on the types of searches being done and the content offered by various platforms.
因此，作為視覺消費者的一代，Z世代在搜索類型和各種平臺提供的內容上留下了自己的印記。
make their mark on (or in) sth. 留下了自己的印記;(對…)留下深遠的影響
Much like Instagram developed “Reels” to compete with TikTok’s short-form videos, something must be done by other social media platforms and search giants to prevent the predicted heavy user loss over the next few years.
就像Instagram開發Reels以與TikTok的短影片競爭一樣，其他社交媒體和搜尋引擎巨頭必須採取一些措施，以防止預計未來幾年會出現的大量用戶流失。
compete with…與…競爭
Google has already announced several changes to their services to target Gen Z. These include a new feature that will allow users’ cameras to interact with their surroundings to provide information as well as the “Multisearch” feature, which will enable users to search with a combination of photos and text.
Google已經宣布針對Z世代的服務進行多項更改，包括一項新功能允許用戶的攝影鏡頭與週遭環境互動以提供資訊，以及「多搜索」功能，讓用戶可以結合照片和文字搜尋。
interact with 和～互動multi-多個，許多a multi-vitamin pill綜合維他命片
However, time will tell if these are enough to win back Gen Z users.
然而，時間會證明這些措施是否足以重新贏回Z世代使用者的心。
(only) time will tell(只有)時間能證明win back贏回某人的心