不實廣告
For as many honest advertisement strategies that exist, there are likely just as many deceptive ones.
儘管存在著許多誠實的廣告，但同時可能也有很多不實廣告。
deceptive(adj.)有欺騙成分的、騙人的misleading(adj.)誤導性的
The goal of most businesses is to maximize profits, and some will stoop so low as to deceive their customers to make a quick buck.
多數商家的目標是將利潤最大化，但卻有商家會淪落到為了賺快錢而欺騙顧客。
maximize(v.)將～最大化minimize(v.)將～降至最低stoop so low as to do sth. 淪落到做某事的地步
Here are some common false advertising methods that many businesses employ in an attempt to increase profits.
以下是廣告不實的常見手段，商家以這些方式增加利潤。
employ(v.)利用、使用
1. The bait and switch. This is a tactic businesses use to get you to buy an upgraded version of the product on sale.
1. 誘購。這是商家用來引你上鉤購買升級版促銷商品的手段。
tactic(n.)手法、策略
A product might be advertised for a low price, but the store does not have any intention of selling it.
某件商品可能會以低價宣傳，但店家根本不打算賣出該商品。
intention(n.)意圖、打算
Instead, the salesperson will try to convince you that the advertised item is no good, and persuade you to get the more expensive one.
反之，銷售人員會試圖告訴你廣告上的商品並不好，說服你買更貴的商品。
persuade(v.)勸服、說服persuasive(adj.)有說服力的
2. Discounts for packaged quantities. If a bakery is advertising $1 cupcakes, but you find out that the cupcakes are only available at the discounted price if you buy a package of 12 cupcakes, then that is false advertising.
2. 配套成組的折扣優惠。若某家烘培店宣傳其杯子蛋糕僅要價1元，但你發現唯有買下12個杯子蛋糕的組合才能享有優惠價，那這就是廣告不實。
quantity(n.)數量
The advertisement must clearly specify how many are in the package and the total package cost. Otherwise, you should be allowed to buy the item individually at the advertised price.
廣告必須列明一組內的商品數量，並標明該組合的總售價，否則你應該可以優惠價購買單一商品。
specify(v.)具體說明、明確指出individually(adv.)分別地、各個地=separately
3. Not enough sale items. Stores should have enough of an advertised item to meet reasonable customer demand.
3. 促銷商品不足。店家應準備合理且足以滿足顧客需求的商品數量。
reasonable(adj.)合理的
Stocking up on just a few of the popular sale items might signify that the advertisement was just a ploy to get you to come into the store. Be wary of stores that are constantly out of sale items.
囤積部分人氣促銷商品，意味著那則廣告只是誘使顧客走入店裡的伎倆。若店家的促銷商品經常缺貨，那就得多加留意。
stock up on sth. 囤積～ploy(n.)計謀、花招、伎倆be wary of (about) 對～小心翼翼