拯救新聞業？臉書測試付費訂閱功能
Facebook Inc. is testing a tool that allows news publishers to sell subscriptions through the social media giant’s Instant Articles platform.
臉書正在測試一項工具，這項工具能讓新聞機構透過臉書的「即時文章」平台販售訂閱內容。
Facebook says they will be comparing two different models: a “metered” version, which allows for 10 free articles before a subscription is needed to see more content, and a “freemium” version, where publishers can dictate which articles are free while putting paywalls around certain articles.
臉書表示他們會比較兩種不同的模式：「計量版」可免費閱讀10篇文章，之後需要訂閱才能觀看更多內容；「免費增值版」則由新聞機構指定哪些文章可免費閱讀，同時針對某些文章設置「付費牆」。
metered version計量版freemium(n.)免費增值premium(n.)額外費用dictate(v.)影響、決定、要求paywall(n.)付費牆
In both cases, users who hit the paywall will be sent to the publisher’s site to sign up for a subscription and publishers keep 100% of that revenue.
不管是哪種版本，點擊付費牆的使用者將會被引導到新聞機構網站註冊訂閱，且所有收入都歸新聞機構所有。
revenue(n.)營收
Publishers involved in the test include The Economist, The Washington Post, and The Los Angeles Times.
參與測試的新聞機構包括《經濟學人》、《華盛頓郵報》和《洛杉磯時報》。
(which are) involved in…參與;加入
The subscriptions tools will only be available on Android devices because Apple and Facebook have been unable to agree on the financial terms.
這些訂閱工具只會在安卓的裝置上出現，因為蘋果和臉書在錢的方面還談不攏。
term(n.)條款
Apple has rules about subscriptions within apps that call for the company to collect 30% of all subscription sales.
蘋果規定該公司要對所有應用程式內的訂閱營收抽成30％。
call for~要求
Although purchasing a subscription will happen outside of Instant Articles, Apple still considers it in-app as Facebook acts as the catalyst for the transaction.
雖然用戶會在「即時文章」平台之外購買訂閱服務，但蘋果還是把這認為是應用程式內消費，因為購買意向是在臉書應用程式內達成的。
catalyst(n.) 催化劑、促成變化的因素
Publishers have long been wary of Facebook’s outsize role in news dissemination and its dominant presence in the digital advertising market.
新聞機構一直以來都對臉書在新聞傳播方面扮演的過大角色，及其在數位廣告市場中的主導地位抱持謹慎提防的態度。
be wary of~對…謹慎提防dissemination(n.)傳播;傳遞dominant(adj.)主導的;支配的
Google and Facebook are expected to receive 63% of US digital ad spending this year, which has made digital subscription growth a priority for many newspapers.
今年美國數位廣告支出中有63％是谷歌和臉書的收入，這使得增加數位訂閱戶成為許多新聞媒體優先考慮的事。
priority(n.)優先考慮的事
“We know subscriptions are an important business model for many in the news industry; that’s why we’ve been working hand-in-hand with publishers to create a product that will drive real value for them,” said Campbell Brown, the head of Facebook’s news partnerships, in a blog post.
臉書新聞合作部主管坎貝爾·布朗在一篇部落格文章裡提到：「我們知道訂閱對許多新聞業者來說是重要的商業模式，這也是為什麼我們和新聞機構聯手打造出一個能為他們創造真正價值的產品。」
working hand-in-hand 攜手合作;聯手=work side-by-side=cooperate