企業的社會責任
Recently, the severity and frequency of disasters, whether they are natural or man-made, have been increasing around the world.
最近，不論是自然還是人為的，災害的嚴重性和頻繁度在全球都逐漸攀升。
severity (n.)嚴重性severe (adj.)嚴重的a severe headache 嚴重的頭痛frequency (n.)頻率a high frequency sound 高頻聲
If a disaster strikes a country, its citizens will likely be at risk of losing their livelihoods, or even their lives.
如果災害襲擊一個國家，它的國民很有可能陷入失去生計或甚至性命的危險中。
strike (v.)打,侵襲at the risk of sth. 冒著……風險或危險livelihood (n.)生計=means of livelihood
Hence, the common wisdom "Prevention is better than cure" is particularly relevant in disaster risk management.
因此，常見的俗諺「預防勝過治療」在災害風險管理特別適用。
wisdom (n.)智慧,名言wisdom teeth 智齒cure (v.)治療 (n.)治療方法,解藥relevant (adj.)有關的,適宜的
During the Third United Nations World Conference on Disaster Risk Reduction in 2015, the U.N. called for collaboration between the public and private sectors in reducing disaster risks.
在2015年的第三屆聯合國世界減災會議中，聯合國呼籲公家和私人單位齊力合作減少災害風險。
United Nations 聯合國 unite (v.)結合conference (n.)會議summit (n.)高峰會reduction (n.)減少reduce (v.)減少call for 呼籲,要求collaboration (n.)合作=cooperationsector (n.)部門,領域 industrial sector 工業領域 agricultural sector 農業領域
It also encouraged businesses to integrate disaster risk into their corporate governance practices.
它也鼓勵企業將災害風險整合進他們的企業實務管理中。
encourage sb. to do sth. 鼓勵某人去做某事integrate (v.)整合integrate A into B 將A與B整合govern (v.)治理,管理 governance (n.)治理,管理practice (n.)實行,實踐
At first glance, it may seem counterintuitive for a company to commit itself to community investment, as the sole purpose of a private business is to maximize its earnings.
乍看之下，要一間公司投資於社區看似乎是有違常理的，因為私人企業的唯一目的就是要將它的利益極大化。
at first glance 乍看之下counterintuitive (adj.)反直覺的commit (v.)致力於maximize (v.)使最大化minimize (v.)使最小化
However, sharing the burden of social responsibility and generating profits are not mutually exclusive.
然而，分擔社會責任的重擔和賺取利益並不互相排斥。
burden (n.)重擔carry, bear the burden 扛起重擔mutually (adv.)互相的
In fact, cases have shown that matching a company`s commercial objectives with charitable activities usually results in a favorable outcome for all parties involved.
事實上，有很多實例顯示將一間公司的商業目標和慈善活動結合通常對各方都有利。
match A with B 將A與B結合或配對commercial (adj.)商業的 (n.)廣告result in 導致result from 因……發生