貨比三家再決定
Customer experience is becoming one of the most important aspects of business and it should be a top priority in 2021.
顧客體驗成了企業經營最重要的面向之一，且應該成為公司2021年的首要考量。
aspect(n.)面向;層面priority(n.)優良考量Cheap rent is my first priority.give priority to sb.=給某人優先權The boutique gives priority to customers with a membership.
The Temkin Consulting Group’s study found that companies investing in customer experience have the potential to earn an additional $700 million within three years on average.
騰金顧問公司的研究發現，投資在顧客體驗的企業可在三年內平均額外獲利七億元。
invest(v.)投資;投入(金錢;時間;精力)investment(n.)投資Couples invest their time and energy in a relationship.have the potential to RV=某人有做某事的潛能;某事可能怎麼發展He has the potential to win the game.on average=平均而言;平均上
In fact, 86 percent of customers are willing to pay more, up to nearly 20 percent, for personalized services.
實際上，86%的顧客願意為個人化服務多付近兩成的費用。
be willing to RV=願意做某事personal(adj.)個人的personalized(adj.)個人化personalized products=個人化商品
Customers’ loyalty will no longer be based on price or product, but the experience they have during purchase.
顧客忠誠不再取決於價格或商品，而是顧客在購物時所享有的服務體驗。
loyalty(n.)忠誠(度)no longer=不再...be based on...=依據...;以...為基礎
In order to build a long-term relationship with customers, in-depth knowledge about them and creating a database are essential as they give real insights into customers’ demands.
為了跟顧客建立長期關係，公司有必要對客群有深入的了解以及建立資料庫，以洞察顧客需求。
long-term(adj.)長期的short-term(adj.)短期的in-depth(adj.)深入的;詳盡的database(n.)資料庫essential(adj.)不可或缺的give (sb.) insights into sth.=(為某人)提供對某事的洞見demand(n.)需求(量)The price of rice has hiked because of its increasing demand.
A 30 percent rise is expected in customer satisfaction and retention, which will also pull in potential customers.
顧客滿意度與留客率可望提升三成，並吸引潛在顧客。
rise(n.)(v.)上升;提高;增加satisfy(v.)滿意satisfaction(n.)滿足;滿意度He gets quite a lot of satisfaction from his current work.retention(n.)保留;保持potential(adj.)潛在的;可能的
To this end, it is suggested that companies interact with and reach out to their customers via multiple channels, including websites, social media and live chats.
為此，建議公司透過多種管道觸及客群並與他們互動，包括網站、社交媒體與即時聊天功能。
it is suggested that...=建議...(語氣較客觀)interact with sb.=與某人互動reach out to sb.=觸及某人channel(n.)頻道;管道
Not only can this boost sales, but also allows for real-time feedback, quick solutions and service improvement.
這樣一來不僅能提升銷售量，也能讓顧客提供即時反饋，而公司也可訊速提供解決方案並優化服務。
not only..but also...=不但...而且...Not only can this boost sales=This can not only boost salesreal-time(adj.)即時的real-time operating system=即時作業系統solution(n.)解決方案improvement(n.)改善
In addition, companies need to create a more user-friendly website for mobile devices.
此外，我們得製作一個更方便使用的手機版網頁。
user-friendly(adj.)對使用者友善的;易於使用
A poorly designed mobile website can damage brand image, putting business growth in jeopardy.
一個設計不良的手機網頁將有損公司的品牌形象，且不利於業績成長。
damage(v.)損害;毀壞;破壞put...in jeopardy=讓~處於危險之中The actor’s scandal put his career in jeopardy.
As there has been an upward trend in self-service, customers tend to research products and brands, making comparisons and decisions on their own.
由於自助服務已然成為趨勢，顧客傾向自己研究產品與公司品牌，貨比三家以及作出購買決定。
upward(adj.)向上的downward(adj.)向下的trend(n.)趨勢;動向;潮流tend to RV=往往會~;傾向~research(v.)(n.)研究comparison(n.)比較
It is vital that the right tools and troubleshooting instructions are available for customers when they encounter a technical problem so that they can tackle it as quickly as possible.
重要的是為顧客提供適當的工具與排除故障的指示，讓他們在遇到技術問題時能儘速解決。
vital(adj.)極其重要的;必不可少的troubleshooting(n.)排除故障;檢修troubleshoot(v.)排除故障instruction(n.)指示;指令be available for sb.=供某人使用encounter(v.)遇到;碰到;不期而遇technical(adj.)技術性的tackle(v.)解決;應付