
台灣黑金市場潛能
As a predominantly Han Chinese society, Taiwan has historically been associated with tea drinking; coffee consumption was once regarded as a niche habit reminiscent of Western colonization.
作為漢人為主的社會,台灣和茶葉飲用有很深的歷史淵源,反觀咖啡則是一度被認為是受西方殖民影響所產生的小眾市場。
predominantly(adv.)佔絕大多數的be associated with和…聯想在一起consumption(n.)消費、消耗consumer(n.)消費者supplier(n.)供應商be regarded as被視為niche(adj.)小眾的reminiscent of使人想起
In recent decades, however, this aromatic drink has overtaken tea in popularity and now generates annual revenues of NT$70 billion in Taiwan.
然而,近幾十年來,這個香氣馥郁的飲料人氣度已經遠超過茶,且在台灣年產值高達700億台幣,
annual(adj.)每年的yearly, monthly, weekly, daily(adj.)每年、每月、每週、每日的revenues(n.)利潤
The massive sales speak of a coffee craze that has swept across the island as well as profitable business opportunities.
鉅額的銷售數字實在地證明了這股咖啡熱潮正橫掃台灣,且帶來龐大商機。
speak of證明、說明craze(n.)熱潮sweep across橫掃、席捲profit(n.)利潤business opportunities商機
The late 1990s saw Seattle-based coffee shop chain Starbucks open its first store in Taiwan, heralding the start of a multi-billion dollar industry.
於1990年末,西雅圖發跡的連鎖咖啡店——星巴克設立在台灣的第一家分店,預示了數十億台幣商機的開端。
chain(n.)連鎖店retail(n.)零售店wholesale(n.)批發商industry(n.)產業、工業
As the coffee-drinking culture continues unabated, the market has become more robust and internationalized.
隨著咖啡文化的魅力絲毫不顯疲弱,市場更加蓬勃發展且國際化。
unabated(adj.)絲毫不顯疲弱的internationalized(adj.)國際化的
In 2018, Taiwan posted US$235 million worth of coffee bean imports, an approximately 20% increase year over year.
2018年,台灣咖啡豆進口金額達到2.35億美金,年增率約為20%。
worth(adj.)價值import(n.)(v.)進口export(n.)(v.)出口approximately=about=around(adv.)大約
In the roasted coffee subcategory, which constituted about 40% of the coffee imports, the United States took the lead, enjoying over 45 percent market share, valued at around US$32 million.
佔進口咖啡豆40%的熟豆,主要來源為美國,市佔率達45%以上,金額高達3200萬美元,
constitute(v.)組成take the lead取得領先market share市佔率value(n.)(v.)價值
Trailing behind were Japan (21.5%), Malaysia (12.2%), Italy (8.5%) and Switzerland (3.5%).
緊接在後的是日本(21.5%)、馬來西亞(12.2%)、義大利(8.5%)、和瑞士(3.5%)。
trailing behind beV跟隨在後的是
From January to October 2019, the US has maintained the lead at 38.8% of the market, whereas the lesser players have seen minor but steady growth, with Japan’s market share at 22.1% and Malaysia’s at 17%.
今年前十個月,美國以38.8%維持第一名,其次日本(22.1%)和馬來西亞(17%)都有小幅而穩定的增長,。
maintain(v.)保持lesser(adj.)次要的
In the green coffee bean sub-sector, which has accounted for roughly 60% of coffee imports for the past two years, Brazil has been the biggest exporter to Taiwan, with a market share of 25.1% as of October.
而連兩年佔咖啡豆進口60%的未烘培生豆,巴西是最大出口商,今年前十月佔比為25.1%。
account for佔…比例、負…責任、解釋…roughly(adv.)大約、粗略地
Other key players are Indonesia, Ethiopia, Colombia, and Guatemala.
其他主要輸出國包含印尼、伊索比亞、哥倫比亞、和瓜地馬拉,
key players重要角色*Indonesia更正口誤「印度」為「印尼」
These top five suppliers have contributed more than 80 percent of the green coffee bean imports in Taiwan.
這前五名輸出國就囊括了台灣80%的生豆進口市場。
contribute(v.)貢獻
According to the Taiwan Coffee Association, Taiwanese consumers drink on average 125 cups of coffee per year, less than the global benchmark of 200 cups per capita.
根據台灣咖啡協會,台灣消費者平均一年喝掉125杯咖啡,低於全球每人平均200杯的基準,
per year每一年per+時間單位
Obviously, Taiwan’s coffee industry still has a lot of growth potential.
顯然台灣的咖啡產業仍有許多發展潛力。
potential(n.)(adj.)潛力、潛在的