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Coffee Industry in Taiwan

一人一年125杯咖啡

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Coffee Industry in Taiwan
台灣黑金市場潛能
As a predominantly Han Chinese society, Taiwan has historically been associated with tea drinking; coffee consumption was once regarded as a niche habit reminiscent of Western colonization.
作為漢人為主的社會,台灣和茶葉飲用有很深的歷史淵源,反觀咖啡則是一度被認為是受西方殖民影響所產生的小眾市場。
predominantly(adv.)佔絕大多數的be associated with和…聯想在一起consumption(n.)消費、消耗consumer(n.)消費者supplier(n.)供應商be regarded as被視為niche(adj.)小眾的reminiscent of使人想起
In recent decades, however, this aromatic drink has overtaken tea in popularity and now generates annual revenues of NT$70 billion in Taiwan.
然而,近幾十年來,這個香氣馥郁的飲料人氣度已經遠超過茶,且在台灣年產值高達700億台幣,
annual(adj.)每年的yearly, monthly, weekly, daily(adj.)每年、每月、每週、每日的revenues(n.)利潤
The massive sales speak of a coffee craze that has swept across the island as well as profitable business opportunities.
鉅額的銷售數字實在地證明了這股咖啡熱潮正橫掃台灣,且帶來龐大商機。
speak of證明、說明craze(n.)熱潮sweep across橫掃、席捲profit(n.)利潤business opportunities商機
The late 1990s saw Seattle-based coffee shop chain Starbucks open its first store in Taiwan, heralding the start of a multi-billion dollar industry.
於1990年末,西雅圖發跡的連鎖咖啡店——星巴克設立在台灣的第一家分店,預示了數十億台幣商機的開端。
chain(n.)連鎖店retail(n.)零售店wholesale(n.)批發商industry(n.)產業、工業
As the coffee-drinking culture continues unabated, the market has become more robust and internationalized.
隨著咖啡文化的魅力絲毫不顯疲弱,市場更加蓬勃發展且國際化。
unabated(adj.)絲毫不顯疲弱的internationalized(adj.)國際化的
In 2018, Taiwan posted US$235 million worth of coffee bean imports, an approximately 20% increase year over year.
2018年,台灣咖啡豆進口金額達到2.35億美金,年增率約為20%。
worth(adj.)價值import(n.)(v.)進口export(n.)(v.)出口approximately=about=around(adv.)大約
In the roasted coffee subcategory, which constituted about 40% of the coffee imports, the United States took the lead, enjoying over 45 percent market share, valued at around US$32 million.
佔進口咖啡豆40%的熟豆,主要來源為美國,市佔率達45%以上,金額高達3200萬美元,
constitute(v.)組成take the lead取得領先market share市佔率value(n.)(v.)價值
Trailing behind were Japan (21.5%), Malaysia (12.2%), Italy (8.5%) and Switzerland (3.5%).
緊接在後的是日本(21.5%)、馬來西亞(12.2%)、義大利(8.5%)、和瑞士(3.5%)。
trailing behind beV跟隨在後的是
From January to October 2019, the US has maintained the lead at 38.8% of the market, whereas the lesser players have seen minor but steady growth, with Japan’s market share at 22.1% and Malaysia’s at 17%.
今年前十個月,美國以38.8%維持第一名,其次日本(22.1%)和馬來西亞(17%)都有小幅而穩定的增長,。
maintain(v.)保持lesser(adj.)次要的
In the green coffee bean sub-sector, which has accounted for roughly 60% of coffee imports for the past two years, Brazil has been the biggest exporter to Taiwan, with a market share of 25.1% as of October.
而連兩年佔咖啡豆進口60%的未烘培生豆,巴西是最大出口商,今年前十月佔比為25.1%。
account for佔…比例、負…責任、解釋…roughly(adv.)大約、粗略地
Other key players are Indonesia, Ethiopia, Colombia, and Guatemala.
其他主要輸出國包含印尼、伊索比亞、哥倫比亞、和瓜地馬拉,
key players重要角色*Indonesia更正口誤「印度」為「印尼」
These top five suppliers have contributed more than 80 percent of the green coffee bean imports in Taiwan.
這前五名輸出國就囊括了台灣80%的生豆進口市場。
contribute(v.)貢獻
According to the Taiwan Coffee Association, Taiwanese consumers drink on average 125 cups of coffee per year, less than the global benchmark of 200 cups per capita.
根據台灣咖啡協會,台灣消費者平均一年喝掉125杯咖啡,低於全球每人平均200杯的基準,
per year每一年per+時間單位
Obviously, Taiwan’s coffee industry still has a lot of growth potential.
顯然台灣的咖啡產業仍有許多發展潛力。
potential(n.)(adj.)潛力、潛在的

📚 重點單字片語

predominantly(adv.)
佔絕大多數的
be associated with
和…聯想在一起
consumption(n.)
消費、消耗
consumer(n.)
消費者
supplier(n.)
供應商
be regarded as
被視為
niche(adj.)
小眾的
reminiscent of
使人想起
annual(adj.)
每年的
yearly, monthly, weekly, daily(adj.)
每年、每月、每週、每日的
revenues(n.)
利潤
speak of
證明、說明
craze(n.)
熱潮
sweep across
橫掃、席捲
profit(n.)
利潤
business opportunities
商機
chain(n.)
連鎖店
retail(n.)
零售店
wholesale(n.)
批發商
industry(n.)
產業、工業
unabated(adj.)
絲毫不顯疲弱的
internationalized(adj.)
國際化的
worth(adj.)
價值
import(n.)(v.)
進口
export(n.)(v.)
出口
approximately=about=around(adv.)
大約
constitute(v.)
組成
take the lead
取得領先
market share
市佔率
value(n.)(v.)
價值
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