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Changing an Approach to Making a Quarterly Advertising Budget

改變制定季度廣告預算的方法

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Changing an Approach to Making a Quarterly Advertising Budget
有助增加銷量
Hi Carlos,
你好,卡洛斯,
With the fourth quarter starting soon, I wanted to get in touch with you to discuss changing our approach to creating our quarterly advertising budget.
第四季馬上就要開始了,我想與你聯繫,討論改變我們制定季度廣告預算的方法。
get in touch (contact) with sb.與某人聯繫=touch base with sb.approach(n.)方式、方法budget(n.)預算
We on the marketing team believe it might be best to start making a budget based on tasks to reach a specific objective rather than on the percentage of annual revenue, like we’ve been doing.
我們行銷團隊認為,最好開始根據實現特定目標的任務來制定預算,而不是像以往那樣根據年收入的百分比來制定預算。
be based on基於…、根據…task(n.)任務,a daunting task很困難的任務reach(v.)達成、到達reach (achieve, obtain) a goal達成目標objective(n.)目標=goal, aimthe percentage of……的百分比percent(n.)百分比percentage(n.)百分比,集合名詞,不可數annual(adj.)一年一度的revenue(n.)(國家或公司的)財政收入
So far this year, we’ve had an $18,750 marketing budget per quarter, based on the annual 5% total from last year’s sales revenue of $1.5 million.
今年到目前為止,我們每個季度的行銷預算為18,750美元,這是根據去年銷售總收入150萬美元的5%來計算的。
per(prep.)每一
However, of this quarterly marketing budget, only 20% has been spent on digital and print ads.
然而,在每季度的行銷預算中,只有20%用於數位和印刷廣告。
ad=advertisement(n.)廣告print(n.)印刷be in print書籍有繼續出版、印刷out of print書籍絕版
While this has kept us on track to reach an amount of revenue similar to last year’s, we think that creating an advertising budget based on achieving specific results would be better.
雖然這使我們的收入與去年相差無幾,但我們認為,根據取得的具體成果來制定廣告預算會更好。
while(conj.)雖然=althoughkeep sb. on track使…步入正軌be on the right track在正確的方向上back on track重新步入軌道、恢復正常an amount of +不可數名詞similar to與…相似
This could definitely help us in building brand awareness to gain new customers and increase sales of our video games hitting the shelves this holiday season.
這肯定有助於我們建立品牌知名度,吸引新客戶,並提高我們在這個假期上架的電玩遊戲的銷量。
definitely(adv.)肯定地=certainly, absolutelyawareness(n.)意識hit the shelves產品上市=be on the marketupcoming(adj.)即將來臨的
Is this something that you think we could do?
你覺得這樣可行嗎?
I’d like to discuss these possible big changes with you when you have time.
我希望在你有時間的時候與你討論這些可能的重大變化。
possible(adj.)可能的=potential
Let me know when you’re free this week, and I’ll schedule a meeting.
請告訴我你這週什麼時候有空,我會安排會議。
available(adj.)有空的pencil sb. in將某人暫定、安排入會議
Thanks,
謝謝
Wilma Jones
威爾瑪•瓊斯
Marketing Team Lead
行銷團隊負責人

📚 重點單字片語

approach(n.)
方法,adopt an approach to sth.採用…的方法
quarter(n.)
一季、季度
quarterly(adj.)
季度的
budget(n.)
預算
on a tight budget
以緊縮的預算
over budget
超出預算
within budget
在預算內
get in touch (contact) with sb.
與某人聯繫=touch base with sb.
approach(n.)
方式、方法
be based on
基於…、根據…
task(n.)
任務,a daunting task很困難的任務
reach(v.)
達成、到達
reach (achieve, obtain) a goal
達成目標
objective(n.)
目標=goal, aim
the percentage of……
的百分比
percent(n.)
百分比
percentage(n.)
百分比,集合名詞,不可數
annual(adj.)
一年一度的
revenue(n.)(
國家或公司的)財政收入
per(prep.)
每一
ad=advertisement(n.)
廣告
print(n.)
印刷
be in print
書籍有繼續出版、印刷
out of print
書籍絕版
while(conj.)
雖然=although
keep sb. on track
使…步入正軌
be on the right track
在正確的方向上
back on track
重新步入軌道、恢復正常
an amount of +
不可數名詞
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