善用品牌信譽
As with any type of partnership, the motive is for all parties to benefit from each other. Business partnerships are no different.
無論是哪種合作關係，其動機都是為了讓各方從中受益，商業合作關係亦是如此。
benefit(v.)（使）受益、受惠
Two or more companies can work together to create more value in their products or services.
兩家或以上的公司彼此合作，以期為其產品或服務創造更多價值。
value(n.)價值
This synergy is achieved when the brands are able to complement each other and deliver to similar customer profiles.
各個品牌之間互補，並鎖定類似的客群，藉此達到增效作用。
synergy(n.)增效作用complement(v.)補充、補足、襯托、為⋯⋯增色compliment(v.)稱讚
With increasing customer loyalty, it may be hard for a company to penetrate new markets.
隨著顧客忠誠度蔚為趨勢，要進軍新市場並非易事。
loyal(adj.)忠誠的penetrate(v.)進入、滲入、穿透=enter=break into
In a partnership, one brand can leverage another, more established brand’s credibility to gain trust in the market, like a mutual friend introducing a person to a new acquaintance.
在一段合作關係中，品牌可以善用另一個品牌深耕多年的信譽，在市場上博取信賴，就如同某位共同朋友將某人介紹給新朋友認識那般。
leverage(n.)槓桿作用(v.)借助已有的⋯⋯以實現目標credibility(n.)可信度、可靠性
To identify promising partners, look for a non-competitor.
為了找到有潛力的合作夥伴，你得尋找的是非競爭者。
promising(adj.)有希望的、有前途的、有潛力的
Your partner should not be competing directly with you, but rather complementing you.
你的合作伙伴不應跟你有直接競爭關係，而是要能跟你互補。
competition(n.)競爭、競賽competitive(adj.)有競爭（力）的
Pay attention to the customer profiles of both companies.
留意雙方客群，
target audience 目標群眾
Both companies should be targeting similar demographics so that content marketing strategies will produce effective and favorable results.
雙方該鎖定類似的目標受眾，如此一來內容行銷策略才能產生有效且理想的結果。
demographic(adj.)人口統計學相關的；(n.)（顧客）群體demographics(n.)人口統計學、人口統計結果或資料
And of course, you should be aware of the specific needs of your company before going into any partnership.
當然，在發展合作關係前，你該意識到自家公司的具體需求為何。
be aware of 意識到、覺察到
Look for partners who can help you meet your needs as you help them meet theirs.
尋找能夠滿足你需求的合作伙伴，就如同你滿足他們一樣。
meet one’s need 滿足需求