「靈活自如，自然流動」
Executive Summary
執行摘要
executive(adj.)決策的、經營管理的executive decisions經營管理的決策executive duties經營管理的職責summary(n.)總結、概要in summary總結來說
FlexFlow Yoga Wear is a clothing brand made for those who love yoga and want to improve their practice by wearing clothes with great fit, flexibility, comfort and style.
FlexFlow瑜伽服是一個為熱愛瑜伽的人設計的服裝品牌，旨在透過合身、彈性、舒適又有型的服飾來提升他們的練習。
clothing(n.)衣服，不可數名詞protective clothing防護服an item／article of clothing一件衣服a wolf in sheep’s clothing披著羊皮的狼improve(v.)改善、增進enhance(v.)提升、改善fit(n.)合適flexibility(n.)彈性flexible(adj.)有彈性的comfort(n.)舒適in the comfort of...舒舒服服地在…style(n.)風格stylish(adj.)時髦的、很有型的
Our target audience includes active women and men aged 25 to 40 who care about personal health and the environment.
我們的目標客群是25到40歲的積極男女，他們重視個人健康，也關心環境。
target(n.)目標audience(n.)觀眾target audience目標群眾be on target按照目標的、進展順利的e.g. The new sports complex is on target to open in June.新建的體育中心將在六月份如期開放
Brand Identity
品牌識別
identity(n.)身分
- Logo: An outline of a tree containing two hand-written F’s
- 標誌：一棵樹的輪廓，包括兩個手寫的F字母。
logo(n.)標誌outline(n.)輪廓contain(v.)包含、遏制e.g. Government forces have failed to contain the rebellion.政府未能遏制叛亂
- Tagline: “Flex and Flow the Natural Way”
- 標語：靈活自如，自然流動。
flex(v.)伸展natural(adj.)自然的nature(n.)大自然
- Colors: Natural colors such as browns, greens and blues
- 顏色：自然色調，如棕色、綠色和藍色。
Unique Selling Points
獨特賣點
unique(adj.)獨特的one of a kind獨一無二的selling point賣點
FlexFlow Yoga Wear stands out because of:
FlexFlow瑜伽服的優勢在於：
stand out出眾、脫穎而出outstanding(adj.)傑出的
- Materials: Our clothes are made from all-natural and recycled materials.
- 材料：我們的服裝採用全天然和回收材料製成。
material(n.)材料be made from由…製成(看不到原本材料的樣子)be made of由…製成(看得到原本材料的樣子)recycle(v.)回收
- Comfort: Our materials wick away sweat and offer maximum flexibility.
- 舒適性：我們的材質能快速排汗，並提供最大的彈性。
comfort(n.)舒適(v.)安慰wick away吸濕、排汗sweat(n.)汗水(v.)流汗sweat like a pig汗如雨下=sweat bucketsbreak out in a cold sweat渾身冒冷汗maximum(adj.)最大的minimum(adj.)最小的
- Designs: Our designs are made for all body types.
- 設計：我們的設計適合所有體型。
be geared toward專為…設計type(n.)類型
Marketing Strategy
行銷策略
Our marketing plan includes:
我們的行銷計畫包括：
- Social Media: Working with influencers to build an online community.
- 社交媒體：與網紅合作，建立線上社群。
influencer=online celebrity網紅
- Content Marketing: Writing blogs and email newsletters about interesting yoga-related and health-related topics.
- 內容行銷：撰寫部落格和電子報，討論有趣的瑜珈、健康相關主題。
content(n.)內容、內容物(adj.)滿意的be content with對…感到滿意=be satisfied withbe related to與…相關=be connected／associated with
- Events: Organizing local yoga events to connect with customers and introduce our products.
- 活動：舉辦社區瑜伽活動，與顧客互動並介紹我們的產品。
event(n.)活動、事件organize(v.)組織、籌辦well-organized(adj.)有條理的、組織良好的connect with=bond with與…培養情感
Budget and Timeline
預算與時間表
budget(n.)預算over budget超出預算within budget在預算之內
Our estimated budget is $100,000 for branding, marketing, production, and events. We aim for an official launch in five months.
我們的預算為10萬美元，用於塑造品牌、行銷、生產和活動。我們的目標是在五個月內正式上市。
estimate(v.)預估、估計estimated(adj.)預估的productive(adj.)有產值的aim high訂定高目標launch(n.)發表會(v.)推出
FlexFlow Yoga is ready to become more than just a brand.
FlexFlow 瑜伽服不僅僅是一個品牌。
be ready to準備好=be prepared to
We want to help our customers “flex and flow the natural way” both in their yoga practice and their lives.
我們希望幫助客戶在瑜伽練習和生活中，都能「靈活自如，自然流動」。