測量成功的一把尺
An effective KPI should be SMART. That stands for specific, measurable, achievable, relevant, time.
有效的KPI必須具備SMART，代表specific（精確）、measurable（可測量的）、achievable（可達成的）、relevant（相關性）、time（時間）。
effective(adj.)有效的stand for代表specific(adj.)精確的measurable(adj.)可測量的achievable(adj.)可達成的relevant(adj.)相關的
When you set yourself an objective, ask yourself these questions:
當你為自己設定一個目標後，先問自己這些問題：
objective(n.)目標
Is my goal specific?
我的目標夠精確嗎？
specific(adj.)精確的
Can I measure my progress towards that goal?
我能看出進程中的績效嗎？
measure(v.)測量progress(n.)進步
Is it achievable?
這是可以達成的嗎？
achievable(adj.)可達成的
How relevant is it to my company?
這與公司的相關性高嗎？
relevant(adj.)相關的
How much time do I have to finish?
我有多少時間去達成？
A social media team might decide they want to increase their followers on Facebook by 15%.
社群媒體團隊也許會決定，他們希望臉書追蹤人數增加15%。
increase(v.)增加
This goal can be measured easily by looking at the number of new followers over time, and the team decides that they will check their progress every month.
這樣的目標，可以藉由觀察新追蹤者的數量來評估績效，團隊可以接著決定每月評估。
measure(v.)測量look at看著progress(n.)進步
What KPIs can you think of? Take a look at your company and see what you can improve by asking yourself the five SMART questions.
你能想到什麼樣的KPI？想想你自己的公司，問自己5個SMART問題，看看你能進步多少。
improve(v.)改善