競爭對手的暗黑手法
In the past, companies tried to get as much search engine traffic as they could for their own websites, which meant that they would draw up a list of keywords for Google to reference in helping them direct internet-surfers to their sites.
過去，公司會嘗試為自己的網站獲得盡可能多的搜索引擎流量，這意味著他們會為谷歌列出關鍵詞清單，以便將網民引導到他們所需的網站。
draw up起草、草擬reference(n.)參考文獻、註解；(v.)參考(=refer to)Internet surfer上網的人netizen(n.)網路公民、鄉民redditor(n.)reddit上的鄉民
Competition arose between companies, who would list as many keywords as possible, with the keywords being legal as long as they were reasonably connected to the company.
公司之間會產生競爭，他們會盡可能多地撰寫關鍵詞，只要這些關鍵詞與公司有合理的聯繫，就是合法的。
legal(adj.)合法(= according to the law)illegal(adj.)非法legitimate(adj.)合法的、法律上承認的illegitimate(adj.)非法的、法律上不承認的legitimate son法律上承認的兒子illegitimate son法律上不承認的兒子legit(adj.)正宗的、很酷的
Sadly, some companies took a darker, cut-throat approach, even including the names of their competitors as keywords.
可悲的是，一些公司採取更黑暗、殘酷的方式，甚至將競爭對手的名字也包括在關鍵詞中。
For example, Peter Pan’s Pants could steal Jean’s Jeans’ customers just by including “Jean” in the list of keywords that it submitted to Google.
例如Peter Pan’s Pants 可以通過在提交給谷歌的關鍵詞清單中包含「Jean」來搶走Jean’s Jeans的客戶。
steal customers搶客戶rob(v.)搶奪submit(v.)提交、呈遞hand in提交
In the past, governments often just targeted Peter Pan’s Pants and other companies that engaged in these unfair and illegal acts.
過去，政府通常會直接打擊Peter Pan’s Pants和其他從事這些不公平、非法行為的公司。
engage in從事participate in從事
Now, however, the Fair Trade Commission of Taiwan is taking aim at the titan of search engines, Google, on the issue of illegal search words.
但現在，台灣公平交易委員會正對搜索引擎巨頭谷歌在非法關鍵詞問題上進行打擊。
The commission has already requested to open an investigation into whether Google itself has been at fault, as the keywords that businesses buy from Google influence the positions that those businesses hold among the tens to trillions of search results offered to users.
公平會已經要求調查谷歌本身是否有過失可言。企業從谷歌購買的關鍵詞會影響這些企業在搜尋引擎使用者眼前搜尋結果中的排序，搜尋結果少則數十項，多則上兆條。
at fault有責任、有罪(=guilty)
Google’s algorithms have to sort all the results into a particular order, and that order should ideally present the results in a fair manner.
谷歌的演算法必須將所有這些結果以特定順序排序，而這個排序理應公平公正地顯示這些結果。
algorithm(n.)演算法computation(n.)(電腦)運算compute(v.)(電腦)運算sorting algorithm排序演算法quantum algorithm量子演算法
But how fair are Google’s algorithms? And is the company transparent about the sorting of its search engine results?
但谷歌的演算法到底有多公平？又公司在搜尋引擎結果排列上是否公開透明？
transparent(adj.)透明的、誠實transparency(n.)透明、透明度、誠信honesty(n.)誠信crystal clear晶瑩剔透；清楚、井然有序
Google was notified on March 10 that it will have to appear before the Commission by mid-May to explain these practices.
三月十日谷歌被告知，該公司必須在五月中旬之前出席接受委員會諮詢，解釋其作法。
notify(v.)通知notification(n.)通知memo(n.)備忘錄get the memo被告知、知道、跟上消息I got the memo.我懂、我知道了，不用再講了
Other companies will also be present to respond and give their thoughts on Google’s practices afterwards.
其他公司也將出席以回應並發表對谷歌作法的看法。