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A Career in Marketing Technology and Operations: Why and Why Not

行銷科技人才搶手

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A Career in Marketing Technology and Operations: Why and Why Not
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MarTech Today, an online publication dedicated to digital marketing, has recently released the 2019 edition of their Marketing Technology and Operations Salary Survey.
數位行銷線上刊物《MarTech Today》最近公佈了2019年版的《行銷科技業薪資調查》,
(which is) dedicated to~(內容)專門討論survey(n.)(v.)(問卷)調查conduct or carry out a survey進行調查
The survey results reveal the changing structure of today’s marketing teams, the career prospects, and pay discrepancies in the marketing technology industry.
調查結果揭示了當今行銷科技業行銷團隊的結構變化、職業前景以及薪酬差異。
reveal(v.)揭露;揭示prospect(n.)(某事發生的)可能性、成功的機會、前景、前途career prospects職涯前景prospect of employment就業前景discrepancy(n.)不一致;出入;差異
Among the more than 900 marketers surveyed, 365 were chosen for the analysis.
這份調查從900多位受訪者中,篩選了365位進行分析,
(who were) surveyed接受調查的
The survey identified their job roles as belonging to one of three broad categories: marketing technology/IT (30.4%), marketing operations (24.4%), and marketing operations and technology combined (45.2%).
將工作角色分成三大類:行銷科技/IT(30.4%)、行銷營運(24.4%)及結合行銷營運與科技(45.2%)。
identify(v.)認出;識別;確認身份identify…as…將…界定為…
As shown by the figures, the industry has taken on a more inclusive character, with marketing operations becoming increasingly interrelated with marketing technology.
數據顯示,行銷科技業越來越具有包容性,行銷營運與行銷科技間的關聯性越來越緊密,
as(conj.)正如同...As shown by…如…所示=As it is shown by...take on呈現出inclusive(adj.)包容的character(n.)性格;品格;特徵;特色with O OC附帶狀況的說明
The trend has been witnessed in many companies today, where technology and data services have been woven into the fabric of marketing operations teams.
許多公司技術與數據服務部門,已經通通納入行銷營運旗下,
witness(v.)親眼目睹observe(v.)觀察weave-wove-woven編織fabric(n.)布;織物the fabric of~(尤指社會或建築物的)結構,構造=the structure of~
While marketing technology is being integrated into marketing operations, its importance cannot be overstated; it has elevated the position of marketing operations from a lowly keeper of spreadsheets and documents to a strategic leader in digital marketing.
雖然在組織架構上,行銷營運吸收了行銷科技,但行銷科技的重要性卻是再怎麼強調也不為過:行銷科技拉抬行銷營運的高度,將之從一位默默無聞的試算表與文件管理員,提拔為數位行銷的策略領導者。
while(prep.)雖然=thoughintegrate into a new culture融入新文化integrate sb.sth. into sth. 將~與~合為一體、讓~融入~integrate exercise into your daily life將運動融入生活當中overstate(v.)把⋯⋯講得過分、誇大overemphasize(v.)過分強調=emphasize too muchelevate(v.)提升(地位);(職務)晉升;升遷lowly(adj.)低等的;卑微的keeper(n.)飼養者;保管人;看守人gatekeeper(n.)守門員=goal keeperspreadsheet(n.)試算表
It is also important to note that the field seems to promise a smooth career path.
同樣值得注意的是,行銷科技似乎能保障職涯發展順遂,
smooth(adj.)光滑的;順遂的;平順的rough(adj.)崎嶇不平的;不順的
According to the survey, 77.7% of those working in the field have received a promotion within the past two years, while 27.9% have climbed onto a higher rung of their personal career ladder within the past six months.
根據調查,過去2年內,77.7%的行銷科技人員獲得過升遷,更有27.9%在過去6個月內得到拔擢。
promotion(n.)晉升、升遷while(conj.)而;然而=whereasa rung on or of the ladder(組織或過程中的)一層;一步on the bottom rung of the ladder最基層
Better yet, although a background in computer science may ease you into this field, it is by no means a must.
更棒的是,雖然電腦科學的背景有助於行銷科技的工作,但絕非必要條件,
better yet更好的是ease sb. into sth.使某人適應某個新工作或新環境by no means絕對不是=in no way=not at all=certainly not=definitely not
Only around 12% of the survey participants hold undergraduate degrees in computer science or another engineering discipline.
只有大約12%的受訪者有電腦科學或其他工程學科的學士學位。
undergraduate degrees 大學學位graduate degrees研究所學位discipline(n.)紀律; (尤指大學或學院設立的)專業
While pursuing a career in marketing technology may appear enticing, women could find it disappointing.
雖然行銷科技聽起來是令人豔羨的行業,但女性可能會覺得失望。
enticing(adj.)誘人的、有吸引力的、迷人的=attractive=appealing
A gender pay gap begins to manifest itself in salary brackets higher than $125,000.
年薪125,000美元以上的男女比例明顯拉開差距,
a gender pay gap性別薪資差距manifest itself in~(某個現象)以…的方式呈現bracket(n.)括號、等級、級距
As in many other professional fields, gender inequality is an issue that needs to be addressed in the marketing technology industry.
跟其他許多行業一樣,性別不平等是行銷科技業亟須處理及改進的問題。
as正如同address(v.)解決=deal with

📚 重點單字片語

Marketing Technology=MarTech
行銷科技
marketing operations
行銷營運
(which is) dedicated to~(
內容)專門討論
survey(n.)(v.)(
問卷)調查
conduct or carry out a survey
進行調查
reveal(v.)
揭露;揭示
prospect(n.)(
某事發生的)可能性、成功的機會、前景、前途
career prospects
職涯前景
prospect of employment
就業前景
discrepancy(n.)
不一致;出入;差異
(who were) surveyed
接受調查的
identify(v.)
認出;識別;確認身份
identify…as…
將…界定為…
as(conj.)
正如同...
As shown by…
如…所示=As it is shown by...
take on
呈現出
inclusive(adj.)
包容的
character(n.)
性格;品格;特徵;特色
with O OC
附帶狀況的說明
witness(v.)
親眼目睹
observe(v.)
觀察
weave-wove-woven
編織
fabric(n.)
布;織物
the fabric of~(
尤指社會或建築物的)結構,構造=the structure of~
while(prep.)
雖然=though
integrate into a new culture
融入新文化
integrate sb.
sth. into sth.
將~與~合為一體、讓~融入~
integrate exercise into your daily life
將運動融入生活當中
overstate(v.)
把⋯⋯講得過分、誇大
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